For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native advertising that's not scaled is not going to solve the issue that publishers have in terms of monetization. So I think what needs to happen is native advertising at scale," Armstrong said at a Media Minds discussion hosted by the Knight Foundation and Gannett. Armstrong called on the publishing community to band together to create standards around native advertising. If a company can't do it at scale, Armstrong said, "it's going to end up being too expensive to actually create native ads on all these different platforms, and that's going to even lean more heavily into programmatic, because it can be done at a high scale." In the long run, with online services becoming more global and attracting more users, small-figure native ad campaigns just won't make much sense, Armstrong added. "I think we can all help ourselves out by having native kind of connected together," he said. Armstrong's deputy, CEO of AOL Brand Group Susan Lyne, followed up to note that native is especially effective on mobile. Ads that fit into the user experience on mobile are a "much less intrusive way to engage with a consumer" than miniature banner ads or full-screen takeovers, she said. Earlier in the program,... Continue reading at 'AdWeek'
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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A growing crop of indie booksellers in the area are aiming to be multipurpose spaces for their neighborhoods. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Tattered Cover has named Brad Dempsey interim CEO of the Denver bookstore chain, replacing CFO Margie Keenan, who served as interim CEO after former CEO and co-owner Kwame Spearman left in April to start a political career. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-06 04:00:00 UTC ]
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For the past few years, Samsung's Galaxy Z Fold line has been the undisputed champion of big flexible phones. But it holds that title almost by default thanks to a lack of real contenders — especially outside of China. But with the Pixel Fold, Google has created a legitimate challenger with an... Continue reading at Engadget
[ Engadget | 2023-06-26 17:00:03 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Kinsale Drake created a space for Native people in the arts to thrive — free of the white gaze. Continue reading at HuffPost
[ HuffPost | 2023-06-23 22:10:23 UTC ]
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Black Friday. President’s Day. Labor Day. All of these arbitrary holiday designations for retail sales weren’t enough for Amazon, so they had to invent an entirely new holiday: Prime Day. And, in fact it’s more than just a single day. The two-day event takes place on July 11th and 12th.... Continue reading at PC World
[ PC World | 2023-06-21 15:48:34 UTC ]
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Barbara Kingsolver and others are no longer oppressed – they dominate book salesThere is a point at which all special treatment becomes patronising. And we have reached that point, I think, when it comes to giving women a leg-up in the business of writing fiction.Genghis Khan sacked and... Continue reading at The Guardian
[ The Guardian | 2023-06-18 06:31:35 UTC ]
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As the government passed landmark legislation for the arts, it was jarring to see the national broadcaster take steps in the other directionGet Guardian Australia’s weekend culture and lifestyle emailIt’s been a momentous week for the arts in Australia: a nation electrified by creative work... Continue reading at The Guardian
[ The Guardian | 2023-06-16 15:00:05 UTC ]
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This year’s Amazon Prime Day is likely right around the corner, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member,... Continue reading at Engadget
[ Engadget | 2023-06-15 12:45:19 UTC ]
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Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot
[ Book Riot | 2023-06-06 15:28:23 UTC ]
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Kirk Cameron is encouraging a national story time event in US public libraries August 5. Here's what library workers need to know. Continue reading at Book Riot
[ Book Riot | 2023-06-05 10:37:00 UTC ]
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Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC
[ CBC | 2023-05-27 08:00:00 UTC ]
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As Barnes & Noble continues to put its troubled past behind it, CEO James Daunt outlined the "process of change" at the company, which includes renovating stores to make them more appealing, empowering employees, adding sidelines, and renewing the browsing experience both offline and on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
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Sarah Harden says, “If there’s one word we talk about over and over again, it’s shifting from judgment to curiosity.” The morning I spoke with Hello Sunshine CEO Sarah Harden I revisited Cheryl Strayed’s book, Tiny Beautiful Things. A compilation of letters from Strayed’s advice column, Dear... Continue reading at Fast Company
[ Fast Company | 2023-05-22 05:00:00 UTC ]
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Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC
[ CBC | 2023-05-21 07:37:00 UTC ]
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As large in-person shows return around the world, the lack of an American event grows more obvious. It's bad for books, and it's bad for business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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Jack Zipes technically retired from his position as professor of German and comparative literature at the University of Minnesota in 2008, but he hasn't paused his prolific contributions to storytelling and radical children's literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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As part of a two-day program curated by Association of American Literary Agents, Daunt will discuss how the company’s initiatives and plans for the future will impact the publishing industry during an address on Tuesday, May 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
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