For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native advertising that's not scaled is not going to solve the issue that publishers have in terms of monetization. So I think what needs to happen is native advertising at scale," Armstrong said at a Media Minds discussion hosted by the Knight Foundation and Gannett. Armstrong called on the publishing community to band together to create standards around native advertising. If a company can't do it at scale, Armstrong said, "it's going to end up being too expensive to actually create native ads on all these different platforms, and that's going to even lean more heavily into programmatic, because it can be done at a high scale." In the long run, with online services becoming more global and attracting more users, small-figure native ad campaigns just won't make much sense, Armstrong added. "I think we can all help ourselves out by having native kind of connected together," he said. Armstrong's deputy, CEO of AOL Brand Group Susan Lyne, followed up to note that native is especially effective on mobile. Ads that fit into the user experience on mobile are a "much less intrusive way to engage with a consumer" than miniature banner ads or full-screen takeovers, she said. Earlier in the program,... Continue reading at 'AdWeek'
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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Dear Lit Hub Reader, We need your help. For the past decade, Literary Hub has brought you the best of the book world for free—no paywall. Now, as one of the last independent book-focused publications on the internet, we want to cover an even larger part of that world. Because of you, Lit Hub has […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-15 08:22:22 UTC ]
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PRH global CEO Nihar Malaviya thanked employees in a memo for their efforts during a year which saw sales rise over 2022 despite the host of internal challenges the world's largest trade publisher faced in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
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Bill Reeves, previously an agent and an executive producer in the Christian entertainment industry, has been named CEO of Christian publisher David C Cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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Media mogul was accompanied by Fox News’ Benjamin Hall, who was injured while covering the war, and Jerome Starkey from UK tabloid the SunThe Fox Corp chief executive, Lachlan Murdoch, has met with Volodymyr Zelenskiy in the Ukrainian capital in what Kyiv said was a “very important signal” of... Continue reading at The Guardian
[ The Guardian | 2023-11-21 01:11:04 UTC ]
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To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
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The head of Hachette Book Group, Michael Pietsch, is retiring as CEO and will be succeeded by Hachette UK CEO David Shelley Continue reading at ABC News
[ ABC News | 2023-11-14 20:46:13 UTC ]
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Novelists and poets, Bernardine Evaristo, Jeanette Winterson, Stephen Marche and others, consider the threats and thrilling possibilities of artificial intelligenceChatGPT seems to have blindsided us all. In less than a year it has proved that it can make writers redundant, which is one of the... Continue reading at The Guardian
[ The Guardian | 2023-11-11 09:00:30 UTC ]
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When she was in high school in the early 1950’s, Joanna Russ (1930–2011) read Mark Twain’s short story “A Medieval Romance,” about a duke without a male heir who brings his daughter up to fill the role, hiding her gender from all. Things get complicated when the duke’s niece falls in love with... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-03 08:41:28 UTC ]
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The awards partnership between Penguin Random House and We Need Diverse Books will award $60,000 in scholarships. Continue reading at Book Riot
[ Book Riot | 2023-10-18 18:22:57 UTC ]
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The UK’s literary magazine scene is crumbling due to rising print costs. But I’ll keep printing my own magazine, which gives writers of colour a voice, for as long as I canTen years ago, Jeff Sparrow, editor of Overland, which describes itself as Australia’s only radical literary magazine, wrote... Continue reading at The Guardian
[ The Guardian | 2023-10-10 10:30:07 UTC ]
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Napack has stepped down as president and CEO of Wiley, and has been replaced on an interim basis by Matthew Kissner. Kissner is charged with overseeing Wiley's plan to make the company more profitable by focusing on its core areas of research and learning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
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Ek blames Apple for holding back his company’s first foray into audiobooks and confirms his company is in talks with Google about in-app purchases. Spotify is doubling down on audiobooks: Paying subscribers of the music service will now have access to up to 15 hours of audiobook listening as... Continue reading at Fast Company
[ Fast Company | 2023-10-03 16:30:00 UTC ]
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What if you went to the bookstore and saw no one on the shelves who looked like you? One couple is addressing that deficit for young Black children, supporting literacy and identity. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2023-09-29 13:58:26 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Praising a strategy for letting PRH publishers work 'more creatively and entrepreneurially,' Bertelsmann's Thomas Rabe announces Nihar Malaviya the company's permanent worldwide CEO. The post Nihar Malaviya Made Permanent PRH CEO by Bertelsmann appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-19 05:41:40 UTC ]
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Reisman has returned as CEO of Indigo Books & Music, not long after CEO Peter Ruis resigned and Reisman officially retired. Newly elected board member Markus Dohle has taken the role of company chair. The company is also preparing to open a new concept store in Toronto. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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After a brief retirement, Heather Reisman has been reinstated as CEO of Indigo, the book retailer she founded almost 30 years ago. Continue reading at CBC
[ CBC | 2023-09-18 12:50:39 UTC ]
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Malaviya, who was named interim head of the global operations of Penguin Random House following the departure of Markus Dohle at the end of 2022, has officially been named CEO of the world's largest trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-18 04:00:00 UTC ]
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Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 13:51:57 UTC ]
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Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek
[ AdWeek | 2023-09-14 13:35:17 UTC ]
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