Anemic Ad Sales Impact Meredith’s Q3 Earnings

After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019. Meredith attributes some of the decline to portfolio and title changes. Among those shifts were the rebranding of Rachael Ray In Season, which is now a quarterly newsstand magazine, transitioning Traditional Home to a newsstand-only model, as well as reducing Entertainment Weekly’s frequency to monthly and shuttering Family Circle and Money magazines. Given these changes, the comparable YoY revenue outlook is still down, but only 1.2%. The company also indicates that COVID-19 impacted ad spend as early as March, and among the categories hit hardest were automotive, entertainment and travel. Some categories were more stable, including pharama, pet, and home. CEO and president of Meredith, Tom Harty, did suggest food is beginning to tick back up in this morning's earnings call. That said, he forecasted significant advertising declines to continue into Q4 as a result of the current economic conditions. Advertising, which accounted for $332.1 million in revenue, declined by $36 million in the third quarter, which is a 9.8% total decrease, or 4.8% comparable change YoY. Print advertising took an especially hard hit, comparably down 7.5%, which was an overall decrease of 17.9% YoY. Digital... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
News tagged with: #digital engagement #roughly half #apple news+ #lead generation #cash flow #high priority

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March Religion Bestsellers: Furtick Breaks the Top Five, Films Boost Fiction Sales

Steven Furtick’s latest, ‘(Un)Qualified,’ debuted at #4 on our Religion Nonfiction bestsellers list for the month of March, while five books with a presence in Hollywood ranked among the top 10 in Religion Fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion fiction


Meredith Long Named Group Publisher of Time, Fortune, and Money

Leadership shuffle sees Long replace Eric Danetz; Jorg Strattman promoted to associate publisher. The post Meredith Long Named Group Publisher of Time, Fortune, and Money appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #money appeared #associate publisher


Canadian Print Book Sales Up Slightly in 2015

Nonfiction category saw the largest boost, thanks to the popularity of coloring books such as 'Secret Garden' and 'Lost Ocean.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction category #coloring books #secret garden #lost ocean


'Batman v Superman' Seen Earning Less Profit Than Superman Alone

"Batman v Superman: Dawn of Justice," is poised to conquer the box office for the third straight weekend. But beneath the cape, tights and superhero armor lies a mere mortal."Batman v Superman," one of the most expensive films ever made, is on pace to produce a $278 million profit for Warner... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #box office #warner bros #home video


Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #social site #video game #video hub #pay publishers #menlo park


Small Publishers Still See Benefits of Oft-Maligned Digital Ad Networks

So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice media #smaller publishers #selling ads #industry observers


Sales Up at Bibliomotion

The Boston publisher of business and parenting titles has seen its sales climb each year since it set up shop in 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boston publisher #parenting titles


Meredith Inks Two More Millennial-Focused Partnerships

Female-oriented publishing giant signs agreements with viral video brand Whats Up Parents and independent mag GFF: Gluten-Free Forever. The post Meredith Inks Two More Millennial-Focused Partnerships appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Publishers Are Largely Not Following the FTC's Native Ad Guidelines

If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #growing rapidly #real estate


Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars


Perseus sale to Hachette Book Group completed

Hachette Book Group (HBG) has completed its acquisition of the Perseus Book Group’s publishing business. Continue reading at The Bookseller

[ The Bookseller | 2016-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #perseus sale #publishing business


Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
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After a Sales Slump, Manga is Back Thanks To New Generation of Bestsellers

Manga is a hit-driven market, and new titles from the Tokyo Ghoul, One-Punch Man, and Attack on Titan properties are pushing a sales rebound in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales slump #sales rebound


Audible's Harry Potter audiobooks hit one million unit sales

Sales of J K Rowling’s Harry Potter audiobooks through Audible have already reached one million copies, according to the company. Continue reading at The Bookseller

[ The Bookseller | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies


Sale of Perseus, to Hachette and Ingram, Completed

The sale of the Perseus Books Group has been completed. It was announced in March that Hachette was acquiring the company's publishing business, while Ingram Content Group was buying Perseus' distribution arm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #distribution arm


Facebook's Instant Articles now support video ads

From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading at Engadget

[ Engadget | 2016-03-31 00:00:00 UTC ]
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Judge shaves $2 million off sale price for Orange County Register owner

Newspaper publisher Digital First Media is getting a discount on its purchase of the Orange County Register and Riverside Press-Enterprise. A federal bankruptcy court judge this morning approved a final purchase price of $49.8 million for the assets of bankrupt Santa Ana publishing company... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sale price #riverside press-enterprise


MIT, Princeton & Yale Form Joint Sales Force

To better service independent and museum stores, three university presses are forming a joint U.S. sales force. Harvard, which had worked closely with MIT and Yale, intends to sign with Columbia for sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales force #university presses #worked closely


The Sale, Decline, and Ultimate Demise of Cahners Publishing

Fourth and final excerpt in a series about a great American B2B media company. The post The Sale, Decline, and Ultimate Demise of Cahners Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-30 00:00:00 UTC ]
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Facebook Instant Articles are about to get more native ads

One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday

[ Digiday | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising #huffington post