Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in it first week on bookshops shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in its first week on bookshop shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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#$35 publication
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#litigators doubleday
#journalist bill
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 02/11/2011 - 13:55 The Independent Publishers Guild has accepted the OFTs decision to clear the merger of Amazon and The Book Depository, but called on Amazon to work hard with its members to allay their concerns. Following a survey, IPG... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 31/10/2011 - 08:05 Foyles' seventh branch, in Westfield Stratford City shopping centre, is due to open on 10th November. The shopping centre site, situated near the London Olympic Stadium, opened in September but Foyles delayed its own opening... Continue reading at The Bookseller
[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 10:05 Amazons profits have dropped by 73% in its third quarter, with the company's investment in its Kindle e-readers blamed for the slump. In the three months to 30th September, net income fell from $231m (£144.4m) to $63m... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 15:34 Norfolk Police has begun an investigation into a £1.9m fraud alleged to have taken place at Bertrams. The Norwich-based wholesaler originally revealed it had discovered an employee had been fraudulently controlling a... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 07:50 Hughes & Hughes has opened a branch in a former Dublin Waterstones store, creating 14 jobs. The bookseller claimed the outlet in Dublins Jervis Centre is the countrys first pop-up bookshop. The 6,000 square-metre space... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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While consuming news has become one of the more popular activities for tablet users, access to it is still largely conducted through a browser, not specialized apps, says a new study released by the Pew Research Center and The Economist Group Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 15:53 Amazon customers can now have their purchases sent to lockers in London, instead of to their homes and offices. The company has lockers in Seattle and New York as well as the metropolitan area of London. Customers can choose... Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 21/10/2011 - 08:27 International co-edition publisher Quarto has increased its revenue and profit in the first nine months of 2011, with "much improved trading in the third quarter". In its Q3 interim management statement the company,... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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#online advertising
Releasing a book on one of the worlds largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World
[ PC World | 2011-10-19 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 19/10/2011 - 15:01 Tim Godfray, chief executive of The Booksellers Association, has asked British Library c.e.o. Dame Lynne Brindley to review the Librarys relationship with Amazon as a matter of urgency, following the furore over links to... Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 18/10/2011 - 09:56 The British Library is reinstating its link to Amazon on online catalogue records, after briefly removing the feature last week in response to criticism from leading booksellers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 18/10/2011 - 15:19 Digital publisher Open Road is launching a new imprint, Iconic E-books, with Erica Jong's Fear of Flying and Alice Walker's The Color Purple to be among its first titles. The Iconic E-Books titles will be those that have... Continue reading at The Bookseller
[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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