Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Financial Times reaches yet another milestone, now boasting one million registrants for its native web app. Apps.FT.com launched in June, after FT decided to go without Apple for its subscription-based app offering. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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New York - At the MinDay Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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The Kindle Fire is really a distant relation of the handheld portable TV that was popular about 20 years ago--you can consume lots of things fairly effortlessly on the Fire--movies, music, magazines, some kinds of apps, and, more importantly for us, books; but the Fire's real innovation is how... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-16 00:00:00 UTC ]
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It took some haggling, but Time Warner's publishing unit joins Hearst, Conde Nast and other big publishers on Amazon's new tablet. Continue reading at AllThingsD
[ AllThingsD | 2011-11-16 00:00:00 UTC ]
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Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/11/2011 - 10:12 The US Authors Guild has accused Amazon.com of "boldly breaching its contracts" with publishers by signing them up to its new Kindle Lending programme without permission. It claimed it is doing this to drive sales of its Kindle... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 15/11/2011 - 15:39 Angry Robot has books by two debut authors following its "Open Door Month", in which un-agented authors could submit their works directly to the publisher. Editor Lee Harris negotiated both deals, each for world rights... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:25 The former owner of Maher the Bookseller, which went out of business in June after 16 years trading, has opened another bookshop selling titles for up to 50% off r.r.p. Tony Maher, who used to own his former business in the... Continue reading at The Bookseller
[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 09/11/2011 - 08:12 Amazon.co.uk has chosen Elizabeth Haynes' debut Into the Darkest Corner (Myriad Editions) as its best book of 2011, as part of a top 50 selection made "after thoughtful consideration and lengthy debate", and taking into... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 08:45 Amazon has acquired a memoir by bestselling author Dr Deepak Chopra and his brother Dr Sanjiv Chopra. Amazon's Larry Kirshbaum and David Oldawer at Amazon's New York publishing imprint bought world English rights for... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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The Internet retailer's complete collection of Prime Lending Library books for Kindle devices is online and accessible from any Web browser. Continue reading at PC World
[ PC World | 2011-11-06 00:00:00 UTC ]
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It may be increasingly common for first-time authors who cant place their book with a trade house to publish themselves. But its pretty rare for a self-published book to sell more than 1.5 million copiesor move to the small screen as an animated film to be aired on CBS in prime time on Black... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 11:01 Headline has acquired the next book by Soccer Saturday presenter Jeff Stelling, with the Sky Sports football pundit moving with his editor Jonathan Taylor from HarperSport. Publishing director Taylor bought world... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Amazon.com announced the launch of an ebook lending library for Kindle users, that allows Amazon Prime members to borrow books for free, as frequently as a book... Continue reading at PC World
[ PC World | 2011-11-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 03/11/2011 - 16:14 Amazon and W H Smith are HarperCollins' strongest players in bookselling, its c.e.o. has claimed. Victoria Barnsley was speaking after the publisher's parent NewsCorp reported its third quarter results, for the three months to... Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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Is Amazon Prime the best deal in tech? It just may be: Amazon now offers the capability for customers to loan out over 5,000 books for their Kindle or Kindle Fire devices. The Kindle Owners' Lending Library will allow for one book per month to be lent out, and there are no due dates. To borrow a... Continue reading at Betanews
[ Betanews | 2011-11-03 00:00:00 UTC ]
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Users can start borrowing books from Amazon right now, so here's what you need to know about using the service with your Kindle device. Continue reading at PC World
[ PC World | 2011-11-03 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 03/11/2011 - 09:54 Amazon.com has launched a lending library for US Kindle owners with Prime membership today (3rd November), after signing deals on a variety of terms with publishers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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