Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company has native ads that are targeted to the user. Last but not least, Facebook's newsfeed ads get the vote of Reshift Media's Kirk Allen, who said they "are clearly indicated as ads and are part of the user experience." The post Agency view: The (few) publishers that get mobile ads right appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-12 00:00:00 UTC ]
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Microsoft caught everyone's attention back when it introduced ID@Xbox. Now, nearly six months after the indie developer program was revealed, we're finally seeing the first titles to come out of it: Worms Battlegrounds and Nutjitsu. At this point,... Continue reading at Engadget
[ Engadget | 2014-02-10 00:00:00 UTC ]
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DreamWorks Animation is launching DreamWorks Press as an internal umbrella for digital and print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
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Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-07 00:00:00 UTC ]
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Digital—readers, advertising, revenue—is growing, but publishers are managing that growth in different ways depending on where their value propositions lie. For a news-driven operation, that could mean emphasizing speed and developing paid products in niche verticals. It could be offering... Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-07 00:00:00 UTC ]
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After what the government said was an 18-month investigation, Canada’s Competition Bureau has reached consent agreements with four multinational publishers regarding their ebook pricing policies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Billing WEbook as a digital “slush pile,” Ardy Khazaei, its former president, told PW in 2009 that the Web site aimed to match agents with the kinds of manuscripts they were looking to represent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Cassell Illustrated will publish a book with UK singer-songwriter Ed Sheeran and his childhood... Continue reading at The Bookseller
[ The Bookseller | 2014-02-06 00:00:00 UTC ]
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Interested in the business of high-quality web video? There’s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post’s broad-strokes strategy for the business side of video. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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University of Central Lancashire will coach students to make the most of their manuscriptsThe University of Central Lancashire has announced the launch of what it describes as the world's first degree in self-publishing.The MA will begin in September, and course leader Debbie Williams believes... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013Mail Online's ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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Footlights, the screen legend's unseen prequel in prose to the film Limelight, reflects his sadness at declining stardomRead an extract from Footlights by Charlie ChaplinThe only work of prose fiction ever written by Charlie Chaplin, a dark, nostalgic novella which was the root of his great... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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This week's Publishing Perspective's #EtherIssue looks at the debate about quality and changing perceptions of the self-publishing community in the broader market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-04 00:00:00 UTC ]
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Bestselling Simon & Schuster authors Victoria Christopher Murray and ReShonda Tate Billingsley are now teaming up on the business side: the two writers are launching Brown Girls Publishing, a new digital publishing venture that debuts today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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Romance author's fans succeed with social media drive to persuade Atria books into a paper version of free e-novella released late last yearAfter fans of the romance author Colleen Hoover bombarded her publisher with thousands of tweets and Facebook pleas, Atria has finally bowed to the pressure... Continue reading at The Guardian
[ The Guardian | 2014-01-31 00:00:00 UTC ]
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UK publishers are reporting strengthening international ebook sales across 2013, with good... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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PEN International and Unesco have launched new research and training programs in Kenya, Haiti, Serbia and Nigeria to bolster local book publishing industries. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-29 00:00:00 UTC ]
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