Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company has native ads that are targeted to the user. Last but not least, Facebook's newsfeed ads get the vote of Reshift Media's Kirk Allen, who said they "are clearly indicated as ads and are part of the user experience." The post Agency view: The (few) publishers that get mobile ads right appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-12 00:00:00 UTC ]
News tagged with: #native ads #ad space #weather company

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An Insider’s Guide to How One UK Agency Places Its Writers

Andrew Lownie, recently short-listed for The Bookseller UK literary agent of the year, explains how the agency goes about selling its authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-19 00:00:00 UTC ]
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Publishers Lay Low in Response to Driscoll Drama

Mark Driscoll, who recently weathered plagiarism charges, has made headlines once again, this time for hiring a company that manipulates bestsellers lists. Now the Seattle pastor is stepping back from his writing career to focus on his church. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #driscoll drama #mark driscoll #made headlines #seattle pastor #stepping back #writing career

Publishers Lying Low During Driscoll Drama

Mark Driscoll, who recently weathered plagiarism charges, has made headlines once again, this time for hiring a company that manipulates bestseller lists. Now the Seattle pastor is stepping back from his writing career to focus on his church. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #driscoll drama #mark driscoll #made headlines #seattle pastor #stepping back #writing career

JRR Tolkien translation of Beowulf to be published after 90-year wait

The Hobbit and Lord of the Rings author's version of epic Anglo-Saxon poem fleshes out heroes' past, says son who edited manuscriptHwæt! Almost 90 years after JRR Tolkien translated the 11th-century poem Beowulf, The Lord of the Rings author's version of the epic story is to be published for the... Continue reading at The Guardian

[ The Guardian | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge bestseller

Amazon Publishing UK plans 500 titles this year

Amazon Publishing plans to release more than 500 titles in the UK this year, the company's... Continue reading at The Bookseller

[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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What’s the hardest part of digital for legacy publishers?

We asked a handful of Digiday Publishing Summit attendees at legacy media outlets one simple question: What has been the hardest -- or most surprising -- part of transitioning from a print to digital model? Here's what they told us.The post What’s the hardest part of digital for legacy... Continue reading at Digiday

[ Digiday | 2014-03-19 00:00:00 UTC ]
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PRH to Buy Major Spanish-Language Publisher

The move to acquire Santillana Ediciones Generales, according to PRH, will "significantly" increase its presence in Spain and Latin America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Amazon Publishing Is Hiring, Says Belle

On the heels of last week's announcement about its new German-language publishing program, Amazon has said, in an internal memo from Jeff Belle, that the company plans to hire 70 more staffers for its publishing programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Cairns Promoted to CEO of Publishing Technology

Two weeks after George Lossius stepped down as CEO of Publishing Technology, plc, the U.K. company, which has offices in North America, has named digital publishing veteran Michael Cairns as CEO. Cairns, the company's online division chief operating officer, will assume his new responsibilities... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Barnes & Noble brings Nook Press self-publishing to parts of Europe

Does your agent constantly reject your manuscript about a teen wizard who falls in love with a vampire and has to fight for their life in a televised death zone? Barnes & Noble feels your pain, and is opening up the Nook Press self-publishing... Continue reading at Engadget

[ Engadget | 2014-03-18 00:00:00 UTC ]
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State of Digital Publishing in Canada: The Official Report

According to a report from BookNet Canada, "Canadian publishers have adapted to the appetite for digital reading and embraced ebook publishing as a new norm." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-18 00:00:00 UTC ]
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Small publishers are benefiting from changes in the industry

The advent of digital publishing technology and ebooks has created opportunities for home-based publishersThe world of publishing was once the preserve of very large organisations, huge publishing houses with massive production infrastructures and costs, that kept smaller niche publishers on the... Continue reading at The Guardian

[ The Guardian | 2014-03-18 00:00:00 UTC ]
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New Study Tracks Canadian Publishers' Digital Progress

A new report from BookNet Canada released on Monday, tracking the digital publishing programs of the country's publishers, has found that 90% have ebook programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Why Book Publishers Need to Think Like Amazon

Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-17 00:00:00 UTC ]
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Faber partners with Galley Beggar to publish prize-winning McBride

Faber will publish the mass market paperback and ebook versions of Eimear McBride's... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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New mobile app locates great Scottish books

A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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Campaign to end gender-specific children's books gathers high-profile publishing support

Waterstones, children's laureate Malorie Blackman, poet laureate Carol Ann Duffy and Phillip Pullman among supportersA national campaign to stop children's books being labelled as "for boys" or "for girls" has won the support of Britain's largest specialist bookseller Waterstones, as well as... Continue reading at The Guardian

[ The Guardian | 2014-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early years #work directly

At Orion Party, Publisher Praises E-sales to 179 Countries

At the UK Orion Author Party, 95-year-old Lord Weidenfeld's presence contrasted with the news that the Hachette Group sold more than 70m ebooks last year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-14 00:00:00 UTC ]
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Zuckerberg responds to 'frustrating' reports of NSA spoofing Facebook, while the agency denies them

Yesterday a report from The Intercept exposed NSA documents apparently showing how it could infect "millions" of computers with malware and even masquerade as a Facebook server. Now, Facebook CEO Mark Zuckerberg and the NSA have both published... Continue reading at Engadget

[ Engadget | 2014-03-14 00:00:00 UTC ]
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