After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable sources of referral traffic available […] The post After ups and downs, Facebook referral traffic to publishers stablizes appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-12-10 05:01:35 UTC ]
News tagged with: #news partnerships #campbell brown #major role #referral traffic #news publisher

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Facebook to Start Grading Ads' Results Across Its Mobile App Network

Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age

[ Advertising Age | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #ad buys #audience network #ad units #app developers

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #native ads #ad blocking

U.S. Publishers to Head to Cuba

PW, the Combined Book Exhibit and PubMatch have created the U.S. Publishing Mission to Cuba set to take place February 12-17 next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing mission

In China, A New Literary Translation Publisher is Born

China's The Bookworm bookstore has launched a lit mag, a new writer's prize, and will begin publishing English translations of new Chinese novels next year. The post In China, A New Literary Translation Publisher is Born appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-05 00:00:00 UTC ]
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Candy Crush books to be published by Sphere

Little, Brown’s Sphere division will this autumn release two books based on the popular mobile game Candy Crush. Continue reading at The Bookseller

[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autumn release #books based

Amazon a better retailer than publisher, says Redmayne

Amazon is not as good at publishing as it is at retailing, Charlie Redmayne, c.e.o of HarperCollins has said. Continue reading at The Bookseller

[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie redmayne

Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek

[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taco bell #jet blue #platform level #makes sense #super bowl

Johnson: 'Bonnier is fourth biggest publisher in UK'

Under c.e.o. Richard Johnson, the past few years have seen breathtaking change at Bonnier Publishing, the English-language wing of family-owned Swedish media giant Bonnier. There have been five start-ups, overseas and in the UK, most recently a UK adult fiction business headed by Mark Smith; and... Continue reading at The Bookseller

[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard johnson #bonnier publishing #mark smith #igloo books

UK publishers mixed on how to combat ad blocking

New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry standards #display advertising

Facebook's Steve Hatch joins Trinity Mirror board

Social network’s UK and Ireland managing director to assist publisher with digital expansionThe publisher of the Daily Mirror has appointed Facebook’s UK and Ireland chief as a non-executive director to boost its drive into digital publishing.Steve Hatch, Facebook’s first managing director for... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mirror #non-executive director #digital publishing #ireland operation #trinity mirror

Big Publishers to Online Advertisers: Trust Us (and No One Else)

Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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A manifesto for flexing the publishing model

"Ultimately, publishing comes down to six irreducible elements." And in laying out those elements for us in her FutureBook 2015 manifesto, it takes publishing consultant Alison Jones only to element No. Continue reading at The Bookseller

[ The Bookseller | 2015-10-01 00:00:00 UTC ]
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UK Authors, Publishers Donate Book Sales to Syrian Refugees

Some of the UK’s most famous authors and publishers are donating their earnings from book sales to raise £1m for Syrian refugees. The post UK Authors, Publishers Donate Book Sales to Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk authors #syrian refugees #famous authors #book sales

Nuzzel, With a New Batch of News-Savvy Investors, Wants to Bring Social Curation to Publishers

If you live in certain media and technology circles, there’s a very good chance you’re already using Nuzzel. It’s an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook feeds

Pharrell, publisher donate books to kids in need

Pharrell Williams and his book publisher have launched a "Happy" campaign for young readers. Continue reading at Stuff

[ Stuff | 2015-09-30 00:00:00 UTC ]
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Self-publishing platform Pronoun launches

Pronoun, a new self-publishing platform backed by venture capitalist firms, has launched today (24th September). Formed in May, the platform brings together the "technology, data, and expertise" developed by multimedia publishing platform, Vook; data and analytics platform, Booklr; and... Continue reading at The Bookseller

[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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Banned New Zealand YA Novel Acquired By U.S. Publisher

Ted Dawe's 'Into the River,' which earlier this month became the first book in over two decades to be banned in New Zealand, has been acquired by Jason Pinter at Polis Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ted dawe #polis books

Boudreaux: persuasive publishing

When authors describe editor Lee Boudreaux— ex-Doubleday, ex-Random House, ex-Harper/ Ecco, who has been given the notable mandate to build a fiction imprint at Little, Brown, launching in January—they say she reminds them of a 1940s movie star, larger than life and inflected with a strong... Continue reading at The Bookseller

[ The Bookseller | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction imprint

Why Self-Published Book Covers Are Better Than You Think

CompletelyNovel's 'Lord of the Book Covers' competition revealed many indie authors are using the same professional designers as traditional houses. The post Why Self-Published Book Covers Are Better Than You Think appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book covers #competition revealed #indie authors #traditional houses

Publishers more content with digital transition than authors

Publishers are more content about how the book business is weathering the digital transition than authors, early results of the FutureBook Digital Census have found. The Digital Census, the annual tracker of the book business’ digital evolution, was launched two weeks ago and so far more than... Continue reading at The Bookseller

[ The Bookseller | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition #book business #early results #digital census #annual tracker #digital evolution