Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in other media sectors. A highly complex, computer auction-based system of buying ads – with transactions taking fractions of a second – programmatic trading is similar to how stocks and share are traded in the City. The trading, which takes the form of automated real-time bidding based on complicated algorithms, matches ads with audiences.Long-established methods of buying and selling advertising, involving transactions between media buying agencies and media companies' in-house sales teams, are under threat as publishers, broadcasters and outdoor advertising companies eye up the cost-saving opportunities of programmatic trading.Jay Stevens, international general manager at automated advertising seller Rubicon Project, which last year struck a strategic deal with News Corp to sell its inventory programmatically, says: "We are seeing entire markets moving en masse. Publishers are watching print revenue decline and looking at digital to make up the [revenue] they are losing in print. They have to move to automated trading or they will die."Programmatic trading is forecast to grow from a $12bn industry in 2013 to $32.5bn in 2017, across the UK and eight other countries where it is best... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-10 00:00:00 UTC ]
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Through the first 10 months of 2013 sales of adult trade books fell 0.6% and sales of children’s/young adult dropped 9.7%, according to AAP’s monthly StatShot figures for October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Sales for the first eight months of 2013 fell 1.1% in adult trade, 15.8% in children’s/young adult, and 3.2% in religion, according to the newest figures from AAP’s StatShot statistics program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-19 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age
[ Advertising Age | 2013-11-05 00:00:00 UTC ]
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News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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Granta sales and marketing director Brigid Macleod and sales manager Sharon Murphy are leaving... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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Sales of adult and children’s trade titles rose 13.8% in the first six months of 2012, according to statistics released last week by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-19 00:00:00 UTC ]
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US publishers' sales of ebooks more than doubled in 2011, meaning that the digital book is... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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E-books accounted for 9% of Bloomsbury's adult trade sales overall across the 12 months to... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 11:58 A third of UK trade publishers think that over 10% of their total book revenue will come from ebooks by 2012, according to new research released by Publishing Technology at BMLs annual Books & Consumers Conference. The... Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Thu, 10/03/2011 - 09:13 Barnes & Noble chairman Len Riggio has said the American book trade is on the cusp of "transformational growth" led by digital sales, in a bullish keynote address to the annual meeting of the Association of American... Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 09:13 Barnes & Noble chairman Len Riggio has said the American book trade is on the cusp of "transformational growth" led by digital sales, in a bullish keynote address to the annual meeting of the Association of American... Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Sales fell 3% at John Wiley in the second quarter ended October 31, largely due to a 14% revenue decline in its academic and publishing learning group. Trouble in the group prompted the company to lower its revenue forecast for fiscal 2023, though its earnings predictions remained intact. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-07 05:00:00 UTC ]
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Bookstore sales skyrocketed 811% in June over a year ago, and finished the first half of 2021 with a 30% increase over the first six months of 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-17 04:00:00 UTC ]
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Pottermore, the digital company for J K Rowling’s Wizarding World, saw revenues rise 3.2% and profits increase 23.2% in the 12 months to 31st March 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 12:26:57 UTC ]
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