Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in other media sectors. A highly complex, computer auction-based system of buying ads – with transactions taking fractions of a second – programmatic trading is similar to how stocks and share are traded in the City. The trading, which takes the form of automated real-time bidding based on complicated algorithms, matches ads with audiences.Long-established methods of buying and selling advertising, involving transactions between media buying agencies and media companies' in-house sales teams, are under threat as publishers, broadcasters and outdoor advertising companies eye up the cost-saving opportunities of programmatic trading.Jay Stevens, international general manager at automated advertising seller Rubicon Project, which last year struck a strategic deal with News Corp to sell its inventory programmatically, says: "We are seeing entire markets moving en masse. Publishers are watching print revenue decline and looking at digital to make up the [revenue] they are losing in print. They have to move to automated trading or they will die."Programmatic trading is forecast to grow from a $12bn industry in 2013 to $32.5bn in 2017, across the UK and eight other countries where it is best... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-10 00:00:00 UTC ]
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Sales of adult trade books rose 8.9% through the first nine months of 2020 over the comparable period in 2019, and sales in the children/young adult segment increased 7.7% for publishers that report sales to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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A survey conducted by The Bookseller found most staffers in the children’s publishing sector were optimistic concerning its odds of surviving, and thriving, in a post-Covid market. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 18:23:09 UTC ]
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Sales of adult books rose 20.9% in the month over July 2019, and sales in the children/young adult category increased 14.5%, according to AAP's StatShot program. Sales in the K-12 instructional materials category fell 24.9% compared to last July, while sales in the higher educational course... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-10 04:00:00 UTC ]
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Scholastic has reported a 10% revenue drop for the fiscal year to end May 2020, to $1.49bn, with an overall loss of $88.5m, after Covid-19 battered its fourth quarter. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 06:25:19 UTC ]
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It would have been hard to have missed last week’s digital launch of Rethinking ‘Diversity’ in Publishing. The report - the first of its kind on diversity in trade fiction - not only landed noisily, but put the publishing ecosystem in the dock. So what's next? Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 09:58:58 UTC ]
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I prepared as if LBF was going to happen, beginning with a vigourous pre-fair free solo ascent of El Capitan in Yosemite with Andrew “Danger is My Middle Name” Nurnberg. Free soloing means no ropes or protective gear and I was nervously looking up at the famously tough 3,000-foot cliff face—and... Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 00:31:17 UTC ]
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In the first half of 2019 sales of adult books rose 1.4% over the comparable period in 2018, while sales of children/YA books increased 7.4%, according to the AAP. Sales of religious presses, which AAP puts in the trade segment, rose 11.4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Almost 200 people attended the first official Conduit event, as host Deborah Frances-White spoke of how soon the industry’s top jobs will “routinely” be taken by women as this generation smashes the glass ceiling. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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Sales of adult trade books rose 6.6% in February over February 2018 after slumping in January, while sales of children/young adult books had a second consecutive month of good sales increases, according to the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-17 00:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Sales of adult trade books fell 7.3% in January compared to the first month of 2018, according to the AAP’s StatShot program. Sales in the children’s/young adult category rose 4.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-14 00:00:00 UTC ]
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The 2018 sales increase in the Houghton Mifflin Harcourt trade group was led by higher licensing income. Meanwhile, the net loss for the entire company, which includes the education division, was cut to $90.5 million from $135.1 million in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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American trade publishing saw a 4.6% rise in revenue for 2018 but a decline in educational sales left the market relatively flat, new figures show. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Revenue in Scholastic's trade division increased 16% in the second quarter ended November 30, 2018, over the comparable period a year ago. For the entire company, revenue in the quarter rose 1% over last fiscal year’s second quarter and net income jumped 25.4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-20 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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Publishing revenues declined 1.4% in the US in the first three quarters of the year, despite a rise in trade revenues of 4.4%, according to the Association of American Publishers. Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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The trade and religion segments continued to be the industry’s bright spots through September, according to figures released by the AAP through its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-29 00:00:00 UTC ]
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Crimson Publishing is taking on UK and Eire sales representation responsibility for the Trailblazer Guides from next month. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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With sales of backlist and frontlist titles down, as well as a drop in ebook sales, revenue in HMH's trade division fell 15% In the second quarter ended June 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-02 00:00:00 UTC ]
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