Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in other media sectors. A highly complex, computer auction-based system of buying ads – with transactions taking fractions of a second – programmatic trading is similar to how stocks and share are traded in the City. The trading, which takes the form of automated real-time bidding based on complicated algorithms, matches ads with audiences.Long-established methods of buying and selling advertising, involving transactions between media buying agencies and media companies' in-house sales teams, are under threat as publishers, broadcasters and outdoor advertising companies eye up the cost-saving opportunities of programmatic trading.Jay Stevens, international general manager at automated advertising seller Rubicon Project, which last year struck a strategic deal with News Corp to sell its inventory programmatically, says: "We are seeing entire markets moving en masse. Publishers are watching print revenue decline and looking at digital to make up the [revenue] they are losing in print. They have to move to automated trading or they will die."Programmatic trading is forecast to grow from a $12bn industry in 2013 to $32.5bn in 2017, across the UK and eight other countries where it is best... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-10 00:00:00 UTC ]
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HMH attributed the sales rise in the first quarter of 2018 in part to higher print titles sales, but a change in the product mix of sales—last year HMH sold lots of 'The Handmaid's Tale' and '1984' ebooks—contributed to a slight rise in the quarterly net loss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-07 00:00:00 UTC ]
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Publishers, authors and agents have welcomed Waterstones’ change of ownership this morning and expressed relief at the news James Daunt is staying on to lead the company. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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Simon & Schuster UK is taking on sales and distribution from independent publisher Orenda Books. Continue reading at The Bookseller
[ The Bookseller | 2018-04-06 00:00:00 UTC ]
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Sales in the adult trade segment fell 2.2% in November 2017 compared to a year ago, but were still up 2.9% in the first 11 months of the year. Children's/YA sales were down 8.2% in November and fell 3.0% for the first 11 months of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-05 00:00:00 UTC ]
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Hodder Faith is taking responsibility for all trade publishing on behalf of Christian charity Alpha International as part of a new partnership. Continue reading at The Bookseller
[ The Bookseller | 2018-03-28 00:00:00 UTC ]
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US publishers' trade book sales were flat for the first seven months of 2017, according to statistics released by the Association of the American Publishers (AAP). Continue reading at The Bookseller
[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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Sales of adult books slipped 0.3% in August in 2017 compared to a year ago, while sales in the children’s/young adult segment rose 2.9% in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
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Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
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Sales in the children’s/young adult segment fell 36.8% in July, compared to same period a year ago, according to figures release by the AAP. The decline is due, in large part, to the fact that July 2017 did not see a hit like July 2016, when 'Harry Potter and the Cursed Child' was dominating... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
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Sales in the period for Houghton Mifflin Harcourt's trade group rose 11.7%, over the comparable period in 2016. The publisher said the gain was thanks, in large part, to a jump in sales of both print and digital books. Sales in HMH's education segment fell by $6 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-02 00:00:00 UTC ]
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Audible and Kobo have launched audiobook platforms in Canada—and publishers are getting into the game, too. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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Due to declining ebook sales and a major drop-off in mass market, sales of adult books and children's books were down in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-11 00:00:00 UTC ]
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HMH attributed the improved financial performance to strong frontlist, ebook and backlist sales. The publisher touted, in particular, sales of 'The Handmaid's Tale,' in speaking to its solid backlist and ebook numbers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-03 00:00:00 UTC ]
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The adult trade segment was one of three major publishing categories to have an increase in the first three months of 2017 over 2016. The higher educational course materials segment had the largest gain in the period, with sales up 24.3%, according to the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-01 00:00:00 UTC ]
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Connect Books saw a 12% year-on-year rise for the 45-week period to 15th July 2017, with strong sales in UK and Wordery offsetting weaker sales in libraries. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Sales of adult trade books fell 1.6% in the first nine months of 2016 compared to the same period in 2015, according to figures released by the AAP as part of its StatShot program. Sales of children’s and young adult books increased 4.9% in the same period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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The book market has seen strong Christmas trading, with the week leading up to the big day ranking the highest in value since 2007, figures from Nielsen BookScan have shown. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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Steven Pace, the sales director at Workman, will join W. W. Norton on January 2 as its new director of trade sales, replacing longtime v-p and trade sales director William F. Russin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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