Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in other media sectors. A highly complex, computer auction-based system of buying ads – with transactions taking fractions of a second – programmatic trading is similar to how stocks and share are traded in the City. The trading, which takes the form of automated real-time bidding based on complicated algorithms, matches ads with audiences.Long-established methods of buying and selling advertising, involving transactions between media buying agencies and media companies' in-house sales teams, are under threat as publishers, broadcasters and outdoor advertising companies eye up the cost-saving opportunities of programmatic trading.Jay Stevens, international general manager at automated advertising seller Rubicon Project, which last year struck a strategic deal with News Corp to sell its inventory programmatically, says: "We are seeing entire markets moving en masse. Publishers are watching print revenue decline and looking at digital to make up the [revenue] they are losing in print. They have to move to automated trading or they will die."Programmatic trading is forecast to grow from a $12bn industry in 2013 to $32.5bn in 2017, across the UK and eight other countries where it is best... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-10 00:00:00 UTC ]
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Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Sales of adult trade books rose 8.9% this May, over May 2015, according to figures released by the Association of American Publishers in its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-20 00:00:00 UTC ]
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Sales of trade books increased 3.4% in the US in April, although overall publisher revenues were down 7%, according to the Association of the American Publishers. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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According to figures released by the AAP's StatShot program, sales of adult books fell 10.3% and sales of children's/YA titles fell 2.1%, compared to the same period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Revenue in Houghton Mifflin Harcourt’s trade publishing segment rose 3.2% in the second quarter ended May 31, 2016 over the comparable period in 2015. Adjusted EBITDA fell to $322,000 from $412,000 in the second quarter of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-04 00:00:00 UTC ]
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Sales of adult books fell again in February, while sales in the children's/young adult category rebounded, according to figures released Tuesday by the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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Bernardi succeeds longtime Dark Horse book trade executive Michael Martens, who is retiring after 22 years, and will takeover in time for the American Library Association meeting in Orlando, Florida. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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US publishers' trade book sales were up 0.8% to $7.2bn last year compared to $7.1bn in 2014, while ebook sales declined, according to statistics released by the Association of the American Publishers (AAP). Continue reading at The Bookseller
[ The Bookseller | 2016-04-28 00:00:00 UTC ]
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The adult coloring book boom helped push trade sales up 9.5% in November compared to the same period in 2014. Sales for trade paperbacks, the format of choice for coloring books, were up 31%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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Revenue in Houghton Mifflin Harcourt Trade division rose 1%, to $164.9 million, in 2015, but its net loss increased to $7.1 million from $2.9 million in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-25 00:00:00 UTC ]
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Sales of adult trade books rose 2.9% in the first nine months of 2015, according to figures released by the AAP. Sales in the children’s/young adult segment for the nine-month period were down 7.4%, but slipped only 0.6% in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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Sales fell 11.3% in the adult books segment compared to August 2014 and sales in the children's/young adult category dropped 5.8%, according to AAP's monthly StatShot report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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Sales from reporting publishers to AAP's StatShot program increased 10.9% in the month compared to July 2014 in the adult book category, while sales in the children’s/young adult segment rose 11.5%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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Sales in the adult trade segment were up 3.1% in the first six months of 2015 over 2014, while sales of children’s/young adult books fell 12.3% in the same period, according to figures released by the Association of American Publishers StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
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Sales in the publisher's trade segment inched up 0.5% in the second quarter, to $37.4 million. But adjusted EBITDA fell to $412,000, from $1.9 million in the second quarter of 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
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Sales in the adult book segment rose 2.3% in April over April 2014, according to figures released by the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
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Sales of adult books dropped 7.2% in February compared to February 2014, while sales in the children/young adult category fell 32.1%, according to AAP figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Due to some reporting problems with the January data in the trade segment, the AAP has issued revised sales for the adult and children’s/young adult categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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