Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in other media sectors. A highly complex, computer auction-based system of buying ads – with transactions taking fractions of a second – programmatic trading is similar to how stocks and share are traded in the City. The trading, which takes the form of automated real-time bidding based on complicated algorithms, matches ads with audiences.Long-established methods of buying and selling advertising, involving transactions between media buying agencies and media companies' in-house sales teams, are under threat as publishers, broadcasters and outdoor advertising companies eye up the cost-saving opportunities of programmatic trading.Jay Stevens, international general manager at automated advertising seller Rubicon Project, which last year struck a strategic deal with News Corp to sell its inventory programmatically, says: "We are seeing entire markets moving en masse. Publishers are watching print revenue decline and looking at digital to make up the [revenue] they are losing in print. They have to move to automated trading or they will die."Programmatic trading is forecast to grow from a $12bn industry in 2013 to $32.5bn in 2017, across the UK and eight other countries where it is best... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-10 00:00:00 UTC ]
News tagged with:
#select group
#key component
Sales of religious books at companies that report results to the Association of American Publishers’ StatShot program rose 7.8% last year over 2022, hitting $819.7 million. It was the largest increase among all publishing categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religious books
#report results
#american publishers
#publishing categories
#religion book
Amazon's Big Spring Sale has brought a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature. It's down to $160 instead of the $190 list price for Prime members. That's not an all-time low (we saw it drop to $125 for Prime Day last July) but still a decent discount on... Continue reading at Engadget
[ Engadget | 2024-03-20 16:30:29 UTC ]
More news stories like this | News stories tagged with:
#8-inch screen
#spring sales
#expert editors
#car experts
#kindle
A takedown of the white christian nationalism that has infiltrated some corners of American christianity; a new book from the "Pastors Wives Tell All" podcasters; and more new religion books publishing in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#books publishing
There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget
[ Engadget | 2024-03-15 16:15:34 UTC ]
More news stories like this | News stories tagged with:
#landing page
#ve rounded
#days ago
#coming days
#kindle
Women in media recently had a chance to browse and buy clothes owned by the trailblazing TV news anchor. Continue reading at The New York Times
[ The New York Times | 2024-03-15 09:04:32 UTC ]
More news stories like this | News stories tagged with:
#women in media
Unit sales of print books dipped 0.5% in February compared to February 2023, at outlets that report to Circana BookScan. Kristin Hannah's 'The Women' was the top seller in the month, followed by Laura Nowlin's 'If Only I Had Told Her' and Sarah J. Maas's 'A Court of Thorns and Roses.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#february compared
#circana bookscan
#kristin hannah
#top seller
#print sales
Sam Nakahira’s 'Ruth Asawa: An Artist Takes Shape' is a diligent and charmingly illustrated graphic biography chronicling the life and creative career of the celebrated Japanese American sculptor. A 10-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#10-page excerpt
Subscription leads business models—some of them 'hybrid subscription— in sales channels that Dosdoce will report on at London Book Fair. The post At London Book Fair: Mapping 192 Audio Sales Channels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-11 09:01:22 UTC ]
More news stories like this | News stories tagged with:
#london book
Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#international markets
Revenue at Hachette’s U.S. division fell 6.8% last year and was the weakest performer in Lagardère's publishing group, where total sales increased 2.2%, to €2.81 billion, and profits slipped by €1 million, to €301 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette book
Difficult comparisons to last January, when 'Spare' sold more than 900,000 copies, led to a 6% decline in unit sales of print books in January from a year ago. Sales improved at the end of the month with the release of 'House of Flame and Shadow' by Sarah J. Maas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#6% decline
#print books
Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times
[ The New York Times | 2024-02-15 22:42:34 UTC ]
More news stories like this | News stories tagged with:
#cookbook
As 'House of Flame and Shadow' hits number one in numerous markets around the world, publisher Bloomsbury predicts that total sales for the company will increase by 10% over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial forecast
#total sales
#bloomsbury
Two state library networks have expanded the portfolio of North American transformative agreements for Springer Nature. The post Academic Publishing: Springer Nature Has Two New Transformative Agreements appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-12 17:45:35 UTC ]
More news stories like this | News stories tagged with:
#academic publishing
#transformative agreements
#springer nature