As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with:
#nice reminder
#parent brand
#airtight positioning
#ridiculous glut
#streaming platforms
#batting average
#deliver non-stop
#t-miss products
#toughest test
#warnermedia umbrella
#three-dimensional chess-plotting
#adland-relevant lessons
#ad guy
#hat tip
#standout lines
#publishing world
#news corp
The University of Georgia has released its annual survey measuring the success of journalism and mass communications majors in finding jobs after graduation. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-15 00:00:00 UTC ]
More news stories like this |
'A Celebration of Harry Potter' is scheduled for this January. Will it include a look at the new portion of the 'Wizarding World' park? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#wizarding world
Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising sales
#regional manager
#regional managers
Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this |
Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#account executive
#category manager
#ad sales
#regional managers
#account executives
#bounce back
The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#important piece
#changed dramatically
#market forces
While I was doing reporting for this big story about GitHub, a side discussion came up with Scott Chacon, one of GitHub’s founders and the tsar of their new office, known to GitHubbers as Office 3.0. As we talked about the architecture of the new space, a “blank slate” industrial building where... Continue reading at Fast Company
[ Fast Company | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sound familiar
Porter Anderson's wrap-up of Publishing Perspectives' look at literary agents in digital transition pinpoints issues highlighted by The Rogue Reader project. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#porter anderson
#literary agents
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently moved
#cautionary tale
#ad pie
If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pew internet
#american life
Craig Chappelow has written about how leaders can be more successful. But he'd crack One Flew Over The Cuckoo’s Nest before the latest business book any day. Here's why he thinks you should, too. Read any good leadership books lately? Me either. It seems like popular books about leadership... Continue reading at Fast Company
[ Fast Company | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lasting impact
#research conducted
#vast majority
For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing community
#long run
#online services
#user experience
In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-10 00:00:00 UTC ]
More news stories like this |
In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media companies
#ve learned
#toronto star
#chicago tribune
#content companies
Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this |
Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#abrams books
#book marketers
Julia Kingsford, chief executive of World Book Night, reported that the promotion was carried out... Continue reading at The Bookseller
[ The Bookseller | 2013-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#julia kingsford
The most surprising bestseller in international markets in March was in the Netherlands, where John Williams’s classic novel Stoner reached #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international markets
#john williams
Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content marketing
Lebanese-Canadian author Rawi Hage, a featured speaker at this year's Abu Dhabi Book Fair, discusses his long, transcontinental path to becoming a novelist. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#winding road
#featured speaker