Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with: #nice reminder #streaming platforms #hat tip #publishing world #news corp

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Short Books + Fast Books (and Diet) = Indie Publishing Success

With The Fast Diet, UK publisher Short Books has the biggest hit in its history. Co-founder Rebecca Nicolson reflects on why, and the role of independent publishers today. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-22 00:00:00 UTC ]
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Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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Incoming News Corp. CEO Says The Daily Was 'A Great Success, Revenue Aside'

It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
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Get the F*ck to Work: How Adam Mansbach Followed Up His Mega Successful Kids’ Book

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[ Fast Company | 2013-02-01 00:00:00 UTC ]
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Amazon 'to put advertising on Kindles'

Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Lance Armstrong and His Publishers Sued for Fraud, False Advertising

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[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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'50 Shades' Success Yields $5,000 Bonuses at Random House

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[ ABC News | 2012-12-07 00:00:00 UTC ]
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Data Points: Tablet Advertising

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[ AdWeek | 2012-12-05 00:00:00 UTC ]
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Hearst Advertising Worldwide hires Victoria Jacob-Luck

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[ Media Week | 2012-11-12 00:00:00 UTC ]
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Shifting Strategies Lead to Success for US Small Publishers

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[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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Times Publishing Company Selects Brainworks Advertising

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[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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Quercus hit by Fifty Shades success

The decline in sales of Stieg Larsson and the success of Fifty Shades of Grey has impacted on the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Albuquerque Publishing Company launches Atex Advertising

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[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Spalding success for Amazon

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[ The Bookseller | 2012-07-25 00:00:00 UTC ]
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[ The Bookseller | 2012-07-09 00:00:00 UTC ]
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[ The Bookseller | 2012-07-04 00:00:00 UTC ]
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M&B seeks Shades success with ebook shorts

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[ The Bookseller | 2012-07-04 00:00:00 UTC ]
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The Breast of Advertising

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[ AdWeek | 2012-06-04 00:00:00 UTC ]
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The State of App Advertising

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[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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