Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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Ingram Upgrades Printing, Shipping Networks

Citing industry shifts as well as disruptions in the publishing supply chain caused by the Covid-19 pandemic, Ingram Content Group said it is investing millions of dollars in an upgrade to its global printing and distribution network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #investing millions #ingram content group


Print Units Jump at The End of June

With all major categories posting gains, unit sales of print books jumped 18% in the week ended June 27, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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Print Unit Sales Fell 9.6% Last Week

After unit sales of print books hit a 2020 high in the week ended June 20, sales fell 9.6% last week at outlets that report to NPD BookScan. Though units fell compared to the previous week in 2020, sales jumped 18% over the comparable period in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #previous week


Print Sales Enjoy an Unexpected High

Led by social justice and Father’s Day titles, unit sales had their best week in mid-June. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #social justice


TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with: #company released #running ads #digital content


Print Unit Sales Post Another Week of Solid Gains

Two anti-racist titles, each selling more than 100,000 copies, and books bought for Father's Day led to a 9.1% increase in unit sales of print books last week at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #solid gains #books bought #1% increase #print books


The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with: #challenging year #first-party data #paying readers #print media


Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this | News stories tagged with: #college students #digital media #print publication


NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content


Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | News stories tagged with: #diverse voices #publishing giant


Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media


Print Unit Sales Rise 5.6% in Mid-June

With all categories except adult nonfiction posting increases, unit sales of print books rose 5.6% in the week ended June 13, 2020, over the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry


Print Unit Sales Had Small Gain Last Week

Led by sales in the adult nonfiction category, and especially by sales increases in titles on race and social justice, unit sales of print books rose 1.6% last week at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales increases #small gain #social justice


Boldwood and Ad Lib snare Tiger King book for new e-book venture

Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | News stories tagged with: #boldwood books #john blake #ad lib #e-book


Print Unit Sales Increased 6.8% in Early June

Unit sales of print books rose 6.8% in the week ended June 6, 2020, over the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early june


Missouri Newspaper Publisher Resigns After Printing Racist Cartoon

Bill Miller Sr. has stepped down as the Washington Missourian's publisher but is still the paper's owner. Continue reading at The Huffington Post

[ The Huffington Post | 2020-06-11 17:50:02 UTC ]
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'Talent and potential' of young people in sector marked by 2020 Print Futures Awards

Forty-four young people have scooped grants of up to £1,500 each in The Printing Charity’s 2020 Print Futures Awards for people aged 18 to 30 in the UK printing, paper, publishing, packaging and graphic arts sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-09 01:04:03 UTC ]
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California Sunday Magazine Shuts Down Print Edition

After six years and 40 issues, The California Sunday Magazine is saying goodbye to print. The bimonthly title produced by parent company Pop-Up Magazine Productions, which in its relatively short life has garnered national acclaim for its design, photography and long-form feature writing, will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-08 20:18:29 UTC ]
More news stories like this | News stories tagged with: #hold events #continue online #national geographic #enormously proud #art department


Print Unit Sales Fell 5.5% Last Week

The 5.5% decline in print unit sales last week compared to the previous week was mainly due to a 25.5% sales drop in the young adult category, in which 'The Ballad of Songbirds and Snakes' sold more than 270,000 copies in the week ended May 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #previous week #week ended #5% decline