Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Other Publishing stories related to: 'Advertisers Recycle Print Ads For Tablets'

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Print Units Post Double-Digit Gains at the End of September

With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Print Unit Sales Fell 5.5% Last Week

With no new big book hitting shelves last week, unit sales of print books fell 5.5% compared to the week ended September 19 at outlets that report to NPD BookScan, but were up 10.3% over the week ended September 28, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #5% compared #big book

Print Unit Sales Continue to Roll in Mid-September

Helped by the release of Bob Woodward’s Rage, unit sales of print books jumped 16.4% in the week ended Sept. 19, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bob woodward

Print Unit Sales Rose 7.2% in Early September

Unit sales of print books in the week ended Sept. 12, 2020, rose 7.2% over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early september #print books

The first volume of Barack Obama’s memoir is getting a 3 million copy printing this November.

We’ve known for a while that Barack Obama would be coming out with a new memoir. Today his publisher confirmed that the book, A Promised Land, will be released soon after the November elections. The former president isn’t a stranger to the pen. His first memoir, Dreams From My Father: A Story of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-17 14:22:21 UTC ]
More news stories like this | News stories tagged with: #barack obama #promised land #memoir

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with: #guardian australia #news corp

Print Unit Sales Rose 4.3% Last Week

After two weeks of minor declines, unit sales of print books rose 4.3% last week over the week ended August 29 at outlets that report to NPD BookScan. The increase was helped by Dav Pilkey's 'Dog Man: Grime and Punishment,' which sold more than 239,000 copies in its first week on sale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dav pilkey #dog man

Climate activists accused of ‘attacking free press’ by blockading print works

Extinction Rebellion protests at News Corp sites condemned by Society of Editors as ‘attempt to silence other voices’Ministers and MPs from all parts of the political spectrum have condemned Extinction Rebellion for blocking the delivery of newspapers across the UK on Saturday.Four national... Continue reading at The Guardian

[ The Guardian | 2020-09-05 17:00:00 UTC ]
More news stories like this | News stories tagged with: #national newspapers #saturday morning #political spectrum #daily mail #rupert murdoch #friday evening #news corp

Extinction Rebellion protesters arrested after blockading Murdoch print sites

National papers missing from some newsagents after protest over climate crisis coverageFour major national newspapers including the Sun and the Daily Mail were missing from some newsagents’ shelves on Saturday morning after members of Extinction Rebellion blockaded two UK printworks owned by... Continue reading at The Guardian

[ The Guardian | 2020-09-05 05:55:14 UTC ]
More news stories like this | News stories tagged with: #daily mail #saturday morning #rupert murdoch #friday evening #ecological emergency #news corp

Print Unit Sales Rose 7% at the End of August

Unit sales of print books rose 7.1% in the week ended Aug. 29, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
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Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | News stories tagged with: #terence kawaja #george floyd #digital media

Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media

Print Unit Sales Up 8% in Late August

With all but one category posting increases, unit sales of print books rose 8% in the week ended Aug. 22, 2020, over the comparable week in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #late august

Dark Horse to Publish, Distribute Print Editions of Comixology Originals

Comixology Originals, Amazon’s digital-first original comics publishing platform, has reached an agreement with Dark Horse Comics to publish and distribute print editions of four new Comixology Original graphic novels. The four titles will be released in March 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dark horse #comixology originals

Print Units Post Double-Digit Gains in Mid-August

Unit sales of print books jumped 14.3% in the week ended Aug. 15, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with sales skyrocketing in three categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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Carty-Williams, O'Leary and Winterson shortlisted for Comedy Women in Print Prize

Novelists including Candice Carty-Williams, Beth O'Leary and Jeanette Winterson are in the running for the Comedy Women in Print Prize (CWIP). Continue reading at The Bookseller

[ The Bookseller | 2020-08-16 13:06:20 UTC ]
More news stories like this | News stories tagged with: #comedy women #print prize #novelists

August Kicks Off with Big Gain in Print Unit Sales

Driven by strong sales from a host of new titles, unit sales of print books jumped 24.8% in the week ended Aug. 8, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big gain #strong sales