Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with more simplicity. The data exchange also enables companies to scale their high-value audience segments for personalized and targeted content across marketing channels. Adobe says that through Audience Marketplace, customers will benefit from integrations with leading data providers, while Adobe will make sure they are adhering to standard data privacy and security policies. The network will be able… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2015-11-12 00:00:00 UTC ]
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A new job retention bonus scheme aiming to encourage employers to keep on furloughed staff has been unveiled by the Chancellor of the Exchequer. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 07:43:08 UTC ]
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Headline has acquired Victoria Hislop's One August Night, a sequel to her novel The Island, for release this October. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 01:22:20 UTC ]
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South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
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Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio... Continue reading at AdWeek
[ AdWeek | 2020-06-26 18:17:46 UTC ]
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This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
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Arlington’s Storyblocks has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the digital content company’s launch as a stock video platform. The parties did not disclose a purchase price in their announcement Thursday, and a Storyblocks spokesperson... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-25 17:32:16 UTC ]
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Penguin Random House is hoping to alleviate a significant source of stress for independent booksellers by launching its annual 2-Day Transit Program on July 1, two months ahead of schedule. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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The Board of Trustees of the Southern Newspaper Publishers Association Foundation elected a new slate of officers for 2020-2021 at Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-17 22:27:51 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Magazine fulfillment services provider Palm Coast Data will lay off up to 150 of its 400 employees, outsource some key operations to competitor CDS Global and leave its Northeast Florida headquarters for a smaller facility in the region by mid-August. The news comes shortly after the conclusion... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-16 15:17:21 UTC ]
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The double-digit sales increases of digital audio reported by many publishers over the past several years continue, with no signs of slowing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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One of Nashville’s largest privately owned companies is launching an initiative aimed at bringing more diversity into the tech industry. Asurion has donated $200,000 to create a new data-science scholarship at historically black Fisk University in Nashville, according to a news release. The... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-09 17:16:57 UTC ]
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'Publishers Weekly' and the U.K.'s' BookBrunch' announced the five titles chosen for the shortlist for the Selfies book awards for self-published authors in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
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[caption id="attachment_181071" align="alignright" width="150"] Paul Andrews[/caption] Despite a string of recent acquisitions and what CEO Chris Ferrell termed "significant financial exposure" due to a suspension of live events, Nashville-based Endeavor Business Media evidently still has the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-03 20:20:06 UTC ]
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Brian Dumaine looks at the tactics and innovations that have powered the company. Continue reading at The Washington Post
[ The Washington Post | 2020-05-29 12:00:00 UTC ]
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The awards, presented by the Women’s National Book Association, have been given to BookPeople in Austin, Tex., and Little Shop of Stories in Decatur, Ga. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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The Academy of American Poets has announced its 2020 Poets Laureate Fellows. The 23 fellowships are intended to help the poets lead civic poetry programs in their communities over the next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
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Print editions of dozens of regional newspapers to finish, with sweeping job cuts feared‘Gutting’: News Corp Australia’s newspaper print closures will leave ‘thousands of stories’ untoldNews Corp Australia has confirmed that more than 100 local and regional newspapers will become digital only or... Continue reading at The Guardian
[ The Guardian | 2020-05-27 23:38:41 UTC ]
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The Amazon Literary Partnership has announced $1 million in grant funding to 66 organizations across the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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