Adobe announces private data marketplace

Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with more simplicity. The data exchange also enables companies to scale their high-value audience segments for personalized and targeted content across marketing channels. Adobe says that through Audience Marketplace, customers will benefit from integrations with leading data providers, while Adobe will make sure they are adhering to standard data privacy and security policies. The network will be able… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2015-11-12 00:00:00 UTC ]
News tagged with: #content publishers #audience segments #targeted content

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