Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with more simplicity. The data exchange also enables companies to scale their high-value audience segments for personalized and targeted content across marketing channels. Adobe says that through Audience Marketplace, customers will benefit from integrations with leading data providers, while Adobe will make sure they are adhering to standard data privacy and security policies. The network will be able… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2015-11-12 00:00:00 UTC ]
News tagged with:
#content publishers
#audience segments
#targeted content
With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-03 04:01:29 UTC ]
More news stories like this | News stories tagged with:
#boost revenue
#marie claire
Waterstones has announced it is making a number of redundancies at its London Piccadilly head office. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 20:30:55 UTC ]
More news stories like this |
The biennial Jerusalem International Book Forum has opened applications for its Zev Birger Editorial Fellowship program, setting dates for 2021. The post Jerusalem International Book Forum Announces 2021 Dates appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-28 16:44:22 UTC ]
More news stories like this | News stories tagged with:
#opened applications
The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#big results
This article has some relatively good news and then some particularly bad news. First the good news. Continue reading at The Bookseller
[ The Bookseller | 2020-07-19 12:23:27 UTC ]
More news stories like this | News stories tagged with:
#bad news
Recently, the Trump administration told hospitals to stop sharing data on COVID-19, the disease caused by the coronavirus, with the Centers for Disease Control and Prevention. Instead, hospitals were to share information with a private company contracted by the Department of Human and Health... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-17 11:55:45 UTC ]
More news stories like this | News stories tagged with:
#die welt
#literary editor
#memoir
Vox Media has confirmed what CNBC reported earlier this week, that it is indeed about to undergo a round of layoffs that will eliminate 72 positions, which accounts for 6% of its total staff of 1,200. In a letter to staff, CEO Jim Bankoff, broke the difficult news to his employees candidly,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-16 14:53:51 UTC ]
More news stories like this | News stories tagged with:
#deeply affected
#uniquely positioned
#renewed growth
#digital publishing
Spain's Liber20 book fair announces a blended physical and digital program for October, shortly before Frankfurter Buchmesse expects to do the same. The post Liber20 in Barcelona Announces October Hybrid Program for Spain’s Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-14 14:59:24 UTC ]
More news stories like this | News stories tagged with:
#industry appeared
#frankfurter buchmesse
#book fair
The 40th annual Los Angeles Times Book Prizes were announced today on Twitter. The prizes are given in 12 categories, and titles from Penguin Random House took home six. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#announced today
#penguin random house
#times book
Hedge fund Chatham Asset Management said it plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:42:02 UTC ]
More news stories like this | News stories tagged with:
#family control
Stand fees will be reduced by up to 50 percent and digital development will be supported by funds from Germany's 'Neustart Kultur' stimulus package. The post Frankfurter Buchmesse Announces €4 Million German Federal Grant appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-10 11:29:18 UTC ]
More news stories like this | News stories tagged with:
#stand fees
#digital development
#frankfurter buchmesse
A new job retention bonus scheme aiming to encourage employers to keep on furloughed staff has been unveiled by the Chancellor of the Exchequer. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 07:43:08 UTC ]
More news stories like this | News stories tagged with:
#furloughed staff
Headline has acquired Victoria Hislop's One August Night, a sequel to her novel The Island, for release this October. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 01:22:20 UTC ]
More news stories like this | News stories tagged with:
#victoria hislop
South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
More news stories like this | News stories tagged with:
#latest publisher
#third-party data
#news publisher
Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio... Continue reading at AdWeek
[ AdWeek | 2020-06-26 18:17:46 UTC ]
More news stories like this | News stories tagged with:
#gaming space
#center stage
#newfronts presentation
#digital content
This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
More news stories like this | News stories tagged with:
#storyblocks access
#sister publication
#comprising music
#digital content
Arlington’s Storyblocks has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the digital content company’s launch as a stock video platform. The parties did not disclose a purchase price in their announcement Thursday, and a Storyblocks spokesperson... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-25 17:32:16 UTC ]
More news stories like this | News stories tagged with:
#storyblocks access
#purchase price
#comprising music
#digital content
Penguin Random House is hoping to alleviate a significant source of stress for independent booksellers by launching its annual 2-Day Transit Program on July 1, two months ahead of schedule. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent booksellers
#months ahead
#penguin random house
In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with:
#challenging year
#first-party data
#paying readers
#print media
The Board of Trustees of the Southern Newspaper Publishers Association Foundation elected a new slate of officers for 2020-2021 at Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-17 22:27:51 UTC ]
More news stories like this | News stories tagged with:
#publishers association