Ad Page Bleeding Slows

The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
News tagged with: #magazine media

Other Publishing stories related to: 'Ad Page Bleeding Slows'

IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad break #good time #tech companies

Jeremy Page to set sail for L,B

Little, Brown has acquired a novel set in 1850 aboard a ship bound for the Arctic, written by... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #set sail

Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business

Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #finding ways #publishing executive

Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #industry mdash

GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #gfk mri

International print sales retreat—but US ebooks 'slowing'

Print sales are in retreat in almost all markets across the world tracked by Nielsen BookScan,... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #nielsen bookscan

US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators

31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |

HC and Canongate back Page's new publishing call

HarperCollins and Canongate have backed Faber’s Stephen Page’s calls for a new... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
More news stories like this |

Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |

Page joins Skillset board

Faber c.e.o. and publisher Stephen Page has joined the board of directors of Skillset, the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-01 00:00:00 UTC ]
More news stories like this |

Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #martini media

Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitrue—will be able to offer... Continue reading at AdWeek

[ AdWeek | 2011-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #social platforms #industry observers #user engagement #michael lazerow

'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #great tool #decision makers #generate revenue #online publishers

Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
More news stories like this |

Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing side #financial details #$120 million #sources familiar

Faber's Page to speak at FutureBook conference

Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 11:40 Faber c.e.o. Stephen Page will be among the speakers at this year's Futurebook Conference, with early bird rates for the digital conference ending today. Page will join Bloomsbury Publishing Group sales and marketing,... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen page #futurebook conference #evan schnittman #anna rafferty #matteo berlucchi #dominique raccah

Esquire ad director Darren Singh appointed publisher of ShortList

Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising director #appointed publisher