When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders just coming up: GQ Style Editor Adam Rapoport, who became Bon Appetit's editor in chief, and Glamour Associate Publisher Pamela Drucker Mann, who took over as Bon Appetit's VP-Publisher."The feeling was it had to succeed," said Mr. Rapoport.No pressure. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday
[ Digiday | 2016-03-01 00:00:00 UTC ]
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'It is astonishing what you can do to women's bodies on a page," says author LS Hilton, cutting an imposing figure with her steely blue eyes, thick cream McQueen jumper and tight blonde ponytail. "You can torture them and flay them - but you can't let a woman actually enjoy her own body. Continue reading at Stuff
[ Stuff | 2016-02-29 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company
[ Fast Company | 2016-02-26 00:00:00 UTC ]
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More magazine, which began publishing in 1997 and billed itself as "the magazine for women of style and substance," is shutting down, publisher Meredith Corp. announced Thursday. In a statement, the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-02-26 00:00:00 UTC ]
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The Bookseller/Diagram Prize for the Oddest Title of the Year was originally conceived in 1978 by Trevor Bounford and Bruce Robertson of The Diagram Group as a way to avoid boredom at the Frankfurt Book Fair. It was first awarded to Proceedings of the Second International Workshop on Nude Mice.... Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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A record year for submissions has led to the highest ever number of regional shortlisted entries in this year’s British Book Industry Awards Independent Bookshop of the Year category, sponsored by Gardners Books. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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Nineteen-year-old women's lifestyle magazine to shutter after April issue as Meredith elects to "align resources against more profitable activities." The post Meredith Shuts Down More Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-25 00:00:00 UTC ]
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Feeling the Facebook rush, New York Media is investing more toward video production in 2016, starting with hiring Business Insider and TV vet Matt Johnston as its first executive producer of video. The publisher will focus on creating news-driven video -- instead of recurring series -- for... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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The subscriber list and review archive for mail-order book business the Good Book Guide has been acquired by book review and recommendation site Lovereading, following a “turbulent” decade for the Guide. Continue reading at The Bookseller
[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
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Helena Peacock, legal director for Penguin Random House UK and international, is retiring on 30th June after 23 years of service. Continue reading at The Bookseller
[ The Bookseller | 2016-02-23 00:00:00 UTC ]
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Media Society to stage event as Johnston Press acquires i and Trinity Mirror launches a new title amid continuing decline in newspaper readershipJust after the Independent stops publishing its newsprint version, the Media Society is staging a panel debate, Is this the end of print?The final... Continue reading at The Guardian
[ The Guardian | 2016-02-22 00:00:00 UTC ]
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Move to ‘give customers more control, choice and greater transparency’ will prompt concern among digital publishers and advertisersMobile company Three is to introduce ad blocking across its UK and Italian networks, making it the first major European operator to do so.Three has struck a deal... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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The Pool founder Sam Baker; Robbie Millen and Arifa Akbar, literary editors of the Times and the Independent respectively; authors Viv Groskop and Sali Hughes; and booksellers from Waterstones, Foyles, W H Smith and Booka Bookshop will judge this year’s inaugural Books of the Year awards. Continue reading at The Bookseller
[ The Bookseller | 2016-02-19 00:00:00 UTC ]
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Two poems by Lord of the Rings author J R R Tolkien have been unearthed in an old school magazine. Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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The Grammy Awards averaged 24.95 million viewers on CBS, off slightly from last year's telecast, according to Nielsen. The TV audience for the ceremony held at the Staples Center, which featured performances by Taylor Swift, Lady Gaga, Adele and Kendrick Lamar, was 1.5% below the 25.3 million... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-17 00:00:00 UTC ]
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Epic novel, whose length has long discouraged readers, has made it on to the Bookseller’s top 50 after the BBC’s acclaimed new adaptationBritain is racing to address the fact that only 4% of Britons have read War and Peace, with Leo Tolstoy’s doorstopping epic entering the UK’s book charts for... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Satirical comic insists ‘we’re not going to tone anything down’ after social network removes its page ‘in error’Facebook has apologised for blocking Viz magazine’s brand page in “error”.The frequently foul-mouthed comic, a parody of titles such as The Beano and Dandy, took to Twitter on Monday... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
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