Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders just coming up: GQ Style Editor Adam Rapoport, who became Bon Appetit's editor in chief, and Glamour Associate Publisher Pamela Drucker Mann, who took over as Bon Appetit's VP-Publisher."The feeling was it had to succeed," said Mr. Rapoport.No pressure. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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Critic's Notebook: Obama’s Secret to Surviving the White House Years: Books

President Obama in the Oval Office during an interview with Michiko Kakutani on Friday. Continue reading at The New York Times

[ The New York Times | 2017-01-16 00:00:00 UTC ]
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Twenty-year-old blogger Hossack lands cookbook deal

Mitchell Beazley, part of the Octopus Publishing Group, has acquired The Savvy Cook: easy food on a budget from 20-year-old blogger and Instagram star Izy Hossack. Continue reading at The Bookseller

[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
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‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
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The Year in Bestsellers 2016

Conglomerates continued to drive bestsellers in 2016, while readers still turned to coloring books for comfort. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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The UK’s Inaugural Jhalak Prize Book of the Year Longlist: Now 11 Titles

Having started with 12 titles, the Jhalak Prize Book of the Year longlist stands now at 11 books, its intent to honor writers of color. The post The UK’s Inaugural Jhalak Prize Book of the Year Longlist: Now 11 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
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Facebook Says Its Network Now Serves Ads to Washington Post, Rolling Stone and 1 Billion People a Month

Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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George R R Martin: 'sixth GoT book could be out this year'

George R R Martin has said he has “made progress” on the sixth Game of Thrones book, The Winds of Winter, and thinks it will be published this year. Continue reading at The Bookseller

[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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This Billabong Spot Is So Gnarly: It's Last Night's New Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2017-01-12 00:00:00 UTC ]
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Wales Book of the Year awards under review

Literature Wales is currently reviewing the Wales Book of the Year awards, with a statement on its future expected before the end of the week, the BBC has reported. Continue reading at The Bookseller

[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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Stanfords returns profit for second time in 14 years

Stanfords has made a profit for the second time in 14 years after investing in its festival and awards and licensing its 163-year-old brand. Continue reading at The Bookseller

[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek

[ AdWeek | 2017-01-10 00:00:00 UTC ]
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Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age

[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
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A year in review: Rowling, Wicks and Hawkins help TCM maintain growth

A second year of growth through the TCM saw the print market end 2016 in its best shape since 2010. Continue reading at The Bookseller

[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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W H Smith to invest £48m this year

W H Smith will invest £48m in stores this year as the business marks its 225th anniversary, its c.e.o. Steve Clarke has said. Continue reading at The Bookseller

[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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Costa Book Awards’ Category Winners Contend for Book of the Year

Ireland's Sebastian Barry, already a two-time Costa winner, may be on track again for the program's Book of the Year at the end of the month. The post Costa Book Awards’ Category Winners Contend for Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-06 00:00:00 UTC ]
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Independent Booksellers End Year on High Note

Independent booksellers overcame an election-year slump in November and the lack of a must-have title to finish the year flat or slightly up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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Flummoxed by the 'Broken' Ad-Supported Publishing Model, Medium Slashes Staff

Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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