Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The digital edition of the Hispanic Fact Pack is available free at http://AdAge.com/hfp2014.In 2013, U.S. Hispanic media spending rose by 8.1% to $8.3 billion, way ahead of the overall increase of just 0.9% in U.S. measured-media spending, according to the Hispanic Fact Pack. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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At a gala awards ceremony at New York University's Kimmel Center on Wednesday, the Independent Book Publishers Association named the Gold winners for the 2014 Benjamin Franklin Awards, which recognize “excellence in book editorial and design.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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Read the complete PW BEA Show Daily for May 29, 2014. News from BookExpo America 2014, author interviews, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by... Continue reading at AdWeek
[ AdWeek | 2024-10-23 12:00:00 UTC ]
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Zara Chowdhary’s The Lucky Ones is a devastating, timely memoir about survival, reclamation and what it means to exist on the margins of society and within your own familial unit. Zara speaks to us, raw and unfiltered, about growing up as a young muslim girl in Ahmedabad, India, in the aftermath... Continue reading at Electric Literature
[ Electric Literature | 2024-10-17 11:00:00 UTC ]
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Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
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In a career that began in the 1950s, her roles ranged from Desdemona to Miss Jean Brodie, Virginia Woolf and Minerva McGonagall• Mark Lawson: Maggie Smith was a magisterial star with the courage and talent to do absolutely everythingMaggie Smith, the prolific, multi-award-winning actor whose... Continue reading at The Guardian
[ The Guardian | 2024-09-27 13:17:05 UTC ]
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The Substance is a satirical body-horror and science fiction film underpinned by feminist critique. Continue reading at The Conversation
[ The Conversation | 2024-09-27 01:41:32 UTC ]
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Today is the 50th anniversary of the release of Robert Caro’s The Power Broker: Robert Moses and the Fall of New York (Fact #1). The book remains incredibly popular—it’s currently in its 74th printing and has has never been out of print in hardcover or paperback (#2), despite Caro initially... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-16 16:00:08 UTC ]
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The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
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We spoke with three teachers and librarians who find value in sharing illustrated books with older students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-09 04:00:00 UTC ]
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Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
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Len Riggio, former chair of Barnes & Noble, dies at 83. The visionary entrepreneur revolutionized bookselling in the US. The post Barnes & Noble’s Len Riggio, Dead at Age 83 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-27 22:00:47 UTC ]
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Up to 85 staff take a voluntary redundancy after Nine newspapers announced it was cutting 200 jobsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastUp to 85 journalists, most of them senior, have taken a voluntary... Continue reading at The Guardian
[ The Guardian | 2024-08-20 07:43:28 UTC ]
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Larry Silverstein, the developer behind the World Trade Center complex in Manhattan, is eyeing more opportunities uptown. The 93-year-old real estate mogul — who has largely focused on developing towers in downtown Manhattan — said he would consider expanding more in Midtown as... Continue reading at Crains New York
[ Crains New York | 2024-08-13 16:45:08 UTC ]
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Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
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Author’s long-running high school book series sold more than 200m copies and led to a hit TV showFrancine Pascal, creator of the long-running Sweet Valley High book series, has died at the age of 92.According to the New York Times, the author died in New York City as as result of lymphoma. The... Continue reading at The Guardian
[ The Guardian | 2024-07-30 13:22:26 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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