Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Our favorite books coming out this week include new titles from Tim Seeley, Aaron Campbell, and Jim Terry, Moses Ose Utomi, and Laura Spence-Ash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Author and songwriter Alice Randall sells a book to Simon & Schuster’s Black Privilege imprint; Little, Brown picks up a title on a California tribe’s struggle for river restoration; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Taylor Jenkins Reid climbs the charts with Daisy Jones & the Six, now streaming as a limited series. Plus fantasy author Hannah Whitten makes her hardcover debut with The Foxglove King, and the GMA Book Club makes a stop on Pineapple Street. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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From sweeping epics of ancient history to stories set in the 1990s, here are 20 beautiful Chinese historical fiction books to read now. Continue reading at Book Riot
[ Book Riot | 2023-03-16 10:31:00 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-02-20 16:40:35 UTC ]
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Heather Gay, one of the 'Real Housewives of Salt Lake City,' makes her debut with the memoir 'Bad Mormon,' the #1 book in the Mountain region of the U.S. Plus two February book club picks hit our lists: 'Someone Else’s Shoes' by Jojo Moyes and Sadeqa Johnson’s 'The House of Eve.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Our favorite books coming out this week include new titles from Rebecca Makkai, Veronica Roth, and Matt Ruff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Simon & Schuster buys a self-help guide from TikTok star Tinx, the chief diversity officer at Google sells a book to Holt, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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OpenAI’s ChatGPT’s AI chatbot is so good, too many people are using it, crushing its servers. So the company is debuting a paid ChatGPT Plus service, which will launch in the coming weeks. ChatGPT will cost $20 per month, but don’t despair. OpenAI says that it still plans to offer a... Continue reading at PC World
[ PC World | 2023-02-01 21:57:26 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Among the week's headlines: eight states so far in 2023 have new bills seeking to expose librarians and educators to criminal prosecution for obscenity violations; why a bestselling author with a new kids’ book was barred from speaking at a Texas school; and the first new state e-book bill of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Mail accuses Nine and ABC of ‘radio silence’ over fracas. Plus: conservative media attacks Jacinda ArdernThe Daily Mail called it “the biggest story in Australia on Thursday” and the News Corp tabloids agreed, serving up salacious front pages that editors of a scandal sheet can be proud of. The... Continue reading at The Guardian
[ The Guardian | 2023-01-20 00:58:39 UTC ]
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The British author, who lived in the US, blended memoir and travelogue in books that were often inspired by the seaJonathan Raban, the British travel writer, critic and novelist known for his candid accounts of travelling the world in books such as Passage to Juneau and Coasting, has died aged... Continue reading at The Guardian
[ The Guardian | 2023-01-18 08:53:25 UTC ]
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DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Marvel says the key priorities of its licensed publishing team are preserving the brand’s history and expanding its presence in the education and library market, Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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