Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
News tagged with: #current climate #in-depth discussion #associate publisher

Other news stories related to: " Ad Age 20-Minute Take: Proving out performance "


With a new memoir 20 years after breakout hit 'Leave (Get Out),' JoJo is back in control

With a memoir, a Broadway turn in 'Moulin Rouge!,' a planned tour and new music, Joanna 'JoJo' Levesque is back in control of her career. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-09-12 10:00:34 UTC ]
More news stories like this | All news stories tagged with: #memoir #breakout hit


Google’s ad tech practices have landed them in court. Here’s why

The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company

[ Fast Company | 2024-09-09 13:38:21 UTC ]
More news stories like this | All news stories tagged with: #publishers including #live updates #taking place #open web #ad exchanges


Picture Books for All Ages

We spoke with three teachers and librarians who find value in sharing illustrated books with older students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #picture books


Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | All news stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia


Barnes & Noble’s Len Riggio, Dead at Age 83

Len Riggio, former chair of Barnes & Noble, dies at 83. The visionary entrepreneur revolutionized bookselling in the US. The post Barnes & Noble’s Len Riggio, Dead at Age 83 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-08-27 22:00:47 UTC ]
More news stories like this | All news stories tagged with: #barnes #len riggio #barnes noble


Lit Hub Daily: August 20, 2024

Why libraries are often deliberate targets during war: “For book lovers, there is something profoundly, almost viscerally disturbing about a library on fire.” | Lit Hub Libraries “On paper, Enoch’s travels don’t sound that dissimilar to reported nonhuman encounters.” Luis Elizondo on beings from... Continue reading at Literrary Hub

[ Literrary Hub | 2024-08-20 10:30:55 UTC ]
More news stories like this | All news stories tagged with: #libraries #viscerally disturbing #book lovers #deliberate targets


The German Book Prize Issues Its 2024 Longlist of 20 Titles

The German Book Prize jury issues a 20th-edition longlist of 20 books with a date of September 17 for the release of its shortlist. The post The German Book Prize Issues Its 2024 Longlist of 20 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-08-20 09:35:29 UTC ]
More news stories like this | All news stories tagged with: #german book


Senior journalists leave Sydney Morning Herald, Age and AFR in decade’s biggest talent exodus

Up to 85 staff take a voluntary redundancy after Nine newspapers announced it was cutting 200 jobsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastUp to 85 journalists, most of them senior, have taken a voluntary... Continue reading at The Guardian

[ The Guardian | 2024-08-20 07:43:28 UTC ]
More news stories like this | All news stories tagged with: #fairfax #publishing arm #guardian australia #media business #free app #latest updatesget #voluntary redundancy #free morning


20 Indie Books to Read for Fall 2024

This season’s noteworthy offerings feature time loops, psychoactive booze, the Big Bang, and a hermit on a mission from God. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #big bang


Bargains on aging Midtown buildings lure Larry Silverstein

Larry Silverstein, the developer behind the World Trade Center complex in Manhattan, is eyeing more opportunities uptown. The 93-year-old real estate mogul — who has largely focused on developing towers in downtown Manhattan — said he would consider expanding more in Midtown as... Continue reading at Crains New York

[ Crains New York | 2024-08-13 16:45:08 UTC ]
More news stories like this | All news stories tagged with: #book called #vital source


Novelist Kate Atkinson: ‘I do feel a need to prove myself’

As her latest Jackson Brodie thriller comes out, the award-winning author discusses cosy crime, sniffy critics, and how she investigated her own family’s secretsKate Atkinson has an idea for a fun side-hustle: at some point in the future, when she’s done with the second world war, and with her... Continue reading at The Guardian

[ The Guardian | 2024-08-10 08:00:37 UTC ]
More news stories like this | All news stories tagged with: #award-winning author #short-story collections #creative projects #world war


Nicole Richie’s Reformed Party Princess Stars in New Estée Lauder Ad

Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek

[ AdWeek | 2024-08-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #creative director


Francine Pascal, creator of the Sweet Valley High books, dies aged 92

Author’s long-running high school book series sold more than 200m copies and led to a hit TV showFrancine Pascal, creator of the long-running Sweet Valley High book series, has died at the age of 92.According to the New York Times, the author died in New York City as as result of lymphoma. The... Continue reading at The Guardian

[ The Guardian | 2024-07-30 13:22:26 UTC ]
More news stories like this | All news stories tagged with: #book series #francine pascal #author died


Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | All news stories tagged with: #publishers including #publishers make #great place #makes sense #run ads #ad formats #$250 million #$5 million


Irish author Edna O’Brien dies aged 93

After early novels that won international acclaim but were banned at home, the Irish author had a prolific career lasting more than half a centuryThe Irish writer Edna O’Brien, who explored the complications and contradictions of women’s lives in a literary career lasting more than half a... Continue reading at The Guardian

[ The Guardian | 2024-07-28 16:59:31 UTC ]
More news stories like this | All news stories tagged with: #irish author #writing fiction #red chairs #rural life #country girls #long illness


This $20 page turner will change the way you use your Kindle

Ever heard of “reading yoga”? You know, figuring out the best way to position yourself while holding your e-reader so you don’t end up with a crick in your neck? A big problem, especially as you get older. But no longer a problem when you have a remote page turner! Just prop your Kindle... Continue reading at PC World

[ PC World | 2024-07-25 15:28:33 UTC ]
More news stories like this | All news stories tagged with: #kindle #absolute comfort #single charge #touchscreen devices #remote button #reading experience #page turner


Book Riot’s YA Book Deals of the Day for July 20, 2024

A second-chance K-pop romance, a Sleeping Beauty inspired fantasy, a retelling of the Phantom of the Opera, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-07-20 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya book


Online Enemies, A Fake Dating Roman Holiday, and More YA Book Talk and News for June 20, 2024

This week's new YA paperback releases and YA news, including a Tony-award winning musical adaptation of a teen classic. Continue reading at Book Riot

[ Book Riot | 2024-06-20 15:30:00 UTC ]
More news stories like this | All news stories tagged with: #ya book #paperback


AAP StatShot: US Book Trade Was ‘High-Performing’ in April

The April 2024 StatShot report from the Association of American Publishers tracks especially strong performance in digital audio. The post AAP StatShot: US Book Trade Was ‘High-Performing’ in April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-17 15:00:07 UTC ]
More news stories like this | All news stories tagged with: #book trade #digital audio #strong performance #aap statshot


'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
More news stories like this | All news stories tagged with: #memoir #good morning