Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek
[ AdWeek | 2024-04-17 20:25:31 UTC ]
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#companies owned
#ad industry
Every author wants to write a book like David Mitchell’s Cloud Atlas. Two decades after it first hit the shelves, the author of Tomorrow, and Tomorrow, and Tomorrow celebrates its daring, dazzling appealPity the writer who believes they have written the next Cloud Atlas! A literary agent once... Continue reading at The Guardian
[ The Guardian | 2024-04-06 10:00:31 UTC ]
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#james joyce
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Writer was also one of first female news reporters on British TV, interviewing stars such as Charlie ChaplinThe author Lynne Reid Banks, known for her novel The L-Shaped Room and her children’s book series The Indian in the Cupboard, has died at the age of 94.She died of cancer “peacefully with... Continue reading at The Guardian
[ The Guardian | 2024-04-05 14:04:44 UTC ]
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Ebook and digital audiobook use by kindergarten through 12th grade students has exploded in popularity, up 20% since 2022, 286% since 2019. Continue reading at Book Riot
[ Book Riot | 2024-04-03 14:54:32 UTC ]
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Amazon’s Kindle Paperwhite is an ereader you can bring with you anywhere thanks to its glare-free display and water resistant build, and it’s currently down to the best price we’ve seen this year so far. The 16GB Kindle Paperwhite with lock screen ads, normally priced at $150, is down to $130 in... Continue reading at Engadget
[ Engadget | 2024-03-31 16:40:57 UTC ]
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Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek
[ AdWeek | 2024-03-26 10:17:56 UTC ]
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Laurent de Brunhoff, who revived his father's popular picture book series about an elephant king, has died. Continue reading at HuffPost
[ HuffPost | 2024-03-23 20:35:30 UTC ]
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Pout-Pout Fish's Easter, choose your own Oregon trail, pies with the secrets of the universe, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-20 15:02:36 UTC ]
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Howard Norman talks to Michael Ondaatje about his first collection of poetry in twenty-five years. | Lit Hub In Conversation “If the infant is primitive so is its earliest vice, jealousy—probably the most innate vice of all.” The late Elspeth Barker on the most human of experiences. | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-20 10:30:01 UTC ]
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David C Cook signs Christian music artists Rebecca St. James (Fink) and Cubbie Fink's book on love, faith, and marriage; IVP lands Nijay K. Gupta's look at the role of female prophecy in Scripture; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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His popular manga inspired numerous television, film and video game adaptations, reaching fans far beyond Japan’s borders. Continue reading at The New York Times
[ The New York Times | 2024-03-08 10:51:56 UTC ]
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Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek
[ AdWeek | 2024-03-07 14:16:11 UTC ]
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We take a look at the publication process for the ‘Cultish’ author’s latest book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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In today's new releases, there's an epic story of a conjuror-made safe haven in 1830s St. Louis, a feminist retelling of Zorro, a Cambodian food-based memoir of survival, and more. Continue reading at Book Riot
[ Book Riot | 2024-02-20 13:30:00 UTC ]
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Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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The If I Survive You author on the suspense of the Booker ceremony, Americans’ warped view of the Caribbean, and writing his next novel on the roadJonathan Escoffery, 43, was born in Texas and lives in Oakland, California. His debut, If I Survive You, about a second-generation Jamaican in Miami,... Continue reading at The Guardian
[ The Guardian | 2024-01-27 18:00:42 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Katherine Min's Korean American debut novel was ignored. After she died in 2019, publishers worked to put out her second novel, 'The Fetishist.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
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