Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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The debut novel 'Dead in Long Beach, California,' is a sharp, dazzling turn for Compton-raised author Venita Blackburn, who made her name with lightning-fast fiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-11 11:00:44 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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These books provide us with a deeper understanding of what Korea is beyond what we hear or see in popular culture. Continue reading at Book Riot
[ Book Riot | 2023-12-15 11:30:00 UTC ]
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On Dec. 12, California Poet Laureate Lee Herrick talks about life on the road at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-12 20:24:33 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-11-20 17:10:43 UTC ]
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An excerpt from Alice Sadie Celine by Sarah Blakley-Cartwright Check out the audiobook edition of this excerpt, read by award-winning actress Chloë Sevigny, from Simon & Schuster Audio. Simon & Schuster Audio · ALICE SADIE CELINE Audiobook Excerpt – Chapter 1 AliceFRIDAY Opening night... Continue reading at Electric Literature
[ Electric Literature | 2023-11-20 12:05:00 UTC ]
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Celebrated British author A.S. Byatt—a scholar and novelist whose 1990 novel, Possession, won the Booker Prize and brought her international renown—has died at the age of 87. A statement released this morning by her longtime UK publisher, Chatto & Windus, reports that Byatt “died peacefully... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-17 16:46:10 UTC ]
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Ballantine signs Norah O’Donnell to write a “female-focused retelling of American history,” Jamaica Kincaid sells a book about her garden in Vermont to Timber Press, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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BookTok sensation Rebecca Yarros has the #1 book in the country with 'Iron Flame,' sequel to 'Fourth Wing,' which appears twice on our top 10 list. Plus Christopher Paolini returns to the world of Eragon with 'Murtagh,' and Ali Hazelwood makes a foray into YA with 'Check & Mate.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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The literary community holds onto empathy as a dear goal while navigating the complexities of the human experience through the eyes of characters from diverse backgrounds. Readers worldwide have long celebrated the promise of empathy as a conduit for profound understanding, and reading from... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-16 09:49:02 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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These must-read historical fiction books set in France span more than 800 years, from the reign of Eleanor of Aquitaine to post-WWII Paris. Continue reading at Book Riot
[ Book Riot | 2023-10-26 10:31:00 UTC ]
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Dann McDorman, the executive producer of “The Beat With Ari Melber,” gave up writing fiction in his 20s. Now, he’s publishing his first novel at age 47. Continue reading at The New York Times
[ The New York Times | 2023-10-24 09:02:04 UTC ]
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The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
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Among the week's headlines: a congressional hearing in support of book bans; more librarian blowback for Scholastic Book Fairs over its optional collection of diverse books; and the Urban Library Council issues a report on AI in libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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