Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Marvel says the key priorities of its licensed publishing team are preserving the brand’s history and expanding its presence in the education and library market, Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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Jean Paré, a farm girl from a small village in rural Alberta, and who gained worldwide fame for her Company's Coming cookbook series, has died. Continue reading at CBC
[ CBC | 2022-12-27 15:54:46 UTC ]
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Joyce Meskis, the long-time owner of Tattered Cover Book Store in Denver, has died. She was 80 years old. Meskis was known as an innovative indie bookseller and a champion of free speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-27 05:00:00 UTC ]
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Joyce Meskis, the long-time owner of Tattered Cover Book Store in Denver, Col., has died. She was 80 years old. Meskis was known as an innovative indie bookseller and a champion of free speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-27 05:00:00 UTC ]
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Publisher Doug Seibold’s personal and professional goals haven’t changed since he incorporated his company in Illinois in the fall of 2002: he Seibold wants to publish books that he is passionate about and that fill a niche, and he wants to make the industry more inclusive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Tributes have flooded in for the much-loved writer, who wrote more than 40 books for children and adults including the recent Be the Change handbooksAuthor Marcus Sedgwick, who wrote more than 40 books for children and adults, has died aged 54. His literary agency RCW has confirmed his death,... Continue reading at The Guardian
[ The Guardian | 2022-11-17 13:02:14 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Next year will mark the 80th anniversary of the book’s publication, and celebrations are already underway in New York City, where Saint-Exupéry wrote his masterpiece. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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Publisher who founded Virago Press began as a campaigning outsider who introduced UK readers to authors including Angela Carter and Margaret AtwoodCarmen Callil, the publisher and writer who championed female writers and transformed the canon of English literature, has died of leukemia in London... Continue reading at The Guardian
[ The Guardian | 2022-10-18 09:09:25 UTC ]
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There's no better time to read horror short stories than October. With Halloween fast approaching, dive into these 20 spooky tales. Continue reading at Book Riot
[ Book Riot | 2022-10-17 10:31:00 UTC ]
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The actor, known for playing Hagrid in the Harry Potter franchise and Fitz in the series Cracker, has died aged 72. Continue reading at BBC News
[ BBC News | 2022-10-14 18:09:44 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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Kindle e-readers are already on sale for Prime Day, but the offer just got sweeter if you're looking to buy more than one. Amazon is offering an additional $20 off if you buy two of the latest Kindle Paperwhite or Kindle Oasis devices, including variants like the Kids models. You can get a... Continue reading at Engadget
[ Engadget | 2022-10-12 13:30:31 UTC ]
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The Leeds-born novelist whose work included poetry and short stories as well as his bestselling thrillers will be remembered as a master of plot and characterThe crime writer Peter Robinson has died aged 72, his publisher has announced.The Yorkshire-born author died suddenly on the 4 October... Continue reading at The Guardian
[ The Guardian | 2022-10-07 11:56:17 UTC ]
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Photographer Carell Augustus' book recasts classic Hollywood films with Black actors. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-04 21:56:02 UTC ]
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David Ulin talks with Lynne Tillman about "Mothercare," her memoir on managing her mother's decline — just as he begins a similar journey. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-29 13:00:09 UTC ]
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These first-time authors are out to prove that life experience and hindsight are advantages when it comes to crafting riveting stories for teens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-27 04:00:00 UTC ]
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‘She saw and felt things us ordinary mortals missed,’ her agent says of Booker prize-winning author who died on Thursday• Hilary Mantel remembered: ‘She was the queen of literature’• ‘The pen is in our hands. A happy ending is ours to write’: Hilary Mantel in her own wordsThe Booker... Continue reading at The Guardian
[ The Guardian | 2022-09-23 11:29:23 UTC ]
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