Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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For founder and owner Jazzi McGilbert, the concept bookshop and creative space is a physical offering for Black people in L.A. to be themselves. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-17 19:58:19 UTC ]
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Spiegel & Grau takes on actor Rob Delaney’s memoir about the death of his young son, Julia Fine sells a novel set in 18th-century Venice to Flatiron, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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A TikTok-famous pug stars in 'Noodle and the No Bones Day,' #2 on our picture book list. Plus Katee Robert continues her Dark Olympus series with Wicked Beauty, #5 on our trade paper list, and June book club picks make their debuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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The books we love coming out this week include new titles by Rosalie Knecht, Wanda Coleman, and Guadalupe García McCall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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For some reason, whenever I sit down to make this list of paperbacks coming out this month, Justin Timberlake’s 2006 hit always gets stuck in my head: We’re bringing paperback (yeah). * Zakiya Dalila Harris, The Other Black Girl (Atria, June 7) “The Other Black Girl is about many... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-01 13:30:03 UTC ]
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Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek
[ AdWeek | 2022-06-01 11:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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IT professionals are accustomed to spending too much money to upgrade their skills and land new roles. But, these days, it’s not as necessary. That’s because web-based resources are available that are far more cost-effective—for example, the 2022 CompTIA and AWS Practice Exam E-Book Bundle,... Continue reading at PC World
[ PC World | 2022-05-20 08:00:00 UTC ]
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With a romance series, a memoir, and a picture book, the versatile author leverages social media to grow her fan base and interact with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Twist and shout: Get ready to treat yourself and mix it up with these 20 must-read genre-blending historical fiction books, including Mistress of the Art of Death by Ariana Franklin! Continue reading at Book Riot
[ Book Riot | 2022-05-12 10:40:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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As it celebrates 20 year of championing unconventional, entertaining, and high-concept titles that ignite readers’ imaginations, the team at Quirk Books talked with PW about the company's first two decades, what’s in store for the future, and what makes the Quirk brand tick. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-03 04:00:00 UTC ]
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“The historian will tell you what happened. The novelist will tell you what it felt like.” I’ve always found these words by E.L. Doctorow a compelling argument for the unique power of fiction to enliven the past. Yet when thinking about the lives of people of color in America, you can’t count on... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-29 08:49:53 UTC ]
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The ‘fascinating insight into what was to become an iconic work’ is the only known surviving copy of its kind and is to be auctioned along with a first edition signed by RowlingA prepublication version of the first Harry Potter book by JK Rowling is expected to fetch at least £20,000 when it is... Continue reading at The Guardian
[ The Guardian | 2022-04-26 09:29:11 UTC ]
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“Doesn’t it scan as odd that the collective book industry reply to “your working conditions are so racist they’re a form of psychological horror” was an ecstatic yes, drag me?” Tajja Isen on The Other Black Girl and lip service in publishing. | Lit Hub Criticism Middle-earth in watercolor: Alan... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-20 10:30:04 UTC ]
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