Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
News tagged with: #current climate #in-depth discussion #associate publisher

Other news stories related to: " Ad Age 20-Minute Take: Proving out performance "


The German Book Prize Releases Its 20-Title Longlist

Drawn from a pool of 233 books, this year's longlist will lead to a winner named on October 17 at the Kaisersaal of the Römer in Frankfurt. The post The German Book Prize Releases Its 20-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-23 14:35:52 UTC ]
More news stories like this | All news stories tagged with: #german book


Book Riot’s YA Book Deals of the Day: August 20, 2022

The best YA book deals of the day, sponsored by All Ways Black and Penguin Random House. `All Ways Black and Penguin Random... Continue reading at Book Riot

[ Book Riot | 2022-08-20 10:30:00 UTC ]
More news stories like this | All news stories tagged with: #ya book #/giveaways/enter-now-for-a-chance-to-win-the-blackexcellence-collection/`https #ways black


Snowman author Raymond Briggs dies aged 88

Beloved creator of Fungus the Bogeyman and Father Christmas brought a distinctive strain of melancholy to the genre• The Snowman, the Bogeyman and Father Christmas: the world of Raymond Briggs – in pictures• Raymond Briggs obituary• Share your tributes and memories of Snowman author Raymond... Continue reading at The Guardian

[ The Guardian | 2022-08-10 07:20:39 UTC ]
More news stories like this | All news stories tagged with: #publisher penguin #numerous awards #career spanning #picture books #raymond briggs #father christmas


David McCullough, Pulitzer-winning historian, dies aged 89

The author of biographies and other works and narrator of documentaries, McCullough was ‘the voice of American history’David McCullough, the Pulitzer prize-winning author whose lovingly crafted narratives on subjects ranging from New York’s Brooklyn Bridge to American presidents John Adams and... Continue reading at The Guardian

[ The Guardian | 2022-08-08 19:41:16 UTC ]
More news stories like this | All news stories tagged with: #prize-winning author #simon schuster #subjects ranging #american history #david mccullough


20 of the Best Book Series of All Time

Is there anything better than a series that has you immediately reaching for the next book? The best book series of all time deliver. Continue reading at Book Riot

[ Book Riot | 2022-08-04 10:34:00 UTC ]
More news stories like this | All news stories tagged with: #book series


Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | All news stories tagged with: #news publisher


10 Indispensable Black, Queer, and Feminist Coming-of-Age Stories

Mecca Jamilah Sullivan, author of the new novel 'Big Girl,' recommends 10 essential stories of young people coming into deeper understandings of race, gender, class, sexuality, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #big girl


Listen to an 8-minute song inspired by the work of Marilynne Robinson.

This week, composer, violinist, and vocalist Caroline Shaw—who in 2013 became the youngest ever recipient of the Pulitzer Prize for Music—announced her second album with Attacca Quartet: Evergreen will be out from Nonesuch on September 23. Shaw and Attacca Quartet also shared the opening track... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-22 13:25:38 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize #marilynne robinson


Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | All news stories tagged with: #nielsen #linear tv #top line


Book Riot’s Children’s Book deals for July 20, 2022

Today’s edition of kids' book deals is sponsored by Macmillan's Nightfire`Macmillan's Nightfire`https://bookriot.com/win-an-arc-of-what-moves-the-dead`https://bookriot.com/wp-content/uploads/2022/07/MacmillanEAC_300x500-1-180x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-07-20 14:47:33 UTC ]
More news stories like this | All news stories tagged with: #children’s book #book deals


Book Riot’s Deals of the Day for July 20, 2022

Today’s edition of Daily Deals is sponsored by Random House Canada - read A Town Called Solace in paperback.`Random House Canada - read A TOWN CALLED SOLACE in... Continue reading at Book Riot

[ Book Riot | 2022-07-20 11:15:54 UTC ]
More news stories like this | All news stories tagged with: #random house #daily deals


Lit Hub Daily: July 20, 2022

How language shapes emotion across cultures. | Lit Hub Science Baynard Woods reflects on how writing a book forced him to confront the many lies of whiteness. | Lit Hub Memoir How do you begin to write a novel about 6th-century Londinium, the “darkest corner of the Dark Ages”? | Lit Hub History... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-20 10:30:12 UTC ]
More news stories like this | All news stories tagged with: #memoir #dark ages


Bookseller, Former ABA Board President Gail See Dead at Age 94

Gail See, a Minneapolis-area bookseller for many years and a leader in Minnesota's literary community, who served as president of the ABA board from 1984-1986, has died at age 94. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller #aba board #literary community


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | All news stories tagged with: #best-selling book #hannah waddingham #ted lasso #multiyear deal


In ‘The Great Man Theory’ a middle-aged man can’t shift out of neutral

Teddy Wayne's novel is a character study of a protagonist stuck in a rut of self-regard. Continue reading at The Washington Post

[ The Washington Post | 2022-07-12 14:30:05 UTC ]
More news stories like this | All news stories tagged with: #character study #teddy wayne


20 new books to celebrate today.

Okay, maybe I say this every Tuesday, but I really, really mean it today: we’ve got a good book bounty this week, folks. * K-Ming Chang, Gods of Want (One World) “Relationships between women—familial, beloved, strange, imagined—dominate queer Taiwanese American Chang’s explosive and bizarre... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-12 12:00:03 UTC ]
More news stories like this | All news stories tagged with: #good book


HC Union Sets July 20 Strike Date

A week after authorizing a strike, some 250 unionized employees of HarperCollins said they will hold a one-day strike next Wednesday, July 20. They are requesting a "more accessible, equitable, and just workplace." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #one-day strike


Japanese creator of hit manga series Yu-Gi-Oh! dies aged 60

Kazuki Takahashi found in snorkelling gear floating in the sea off coast of Okinawa, reports sayA Japanese artist who created the hit manga comic series Yu-Gi-Oh!, which spawned a worldwide media franchise including a trading card game, has been found dead in the sea, according to media... Continue reading at The Guardian

[ The Guardian | 2022-07-07 09:37:41 UTC ]
More news stories like this | All news stories tagged with: #manga #media reports #found dead


15 of the Best Coming-of-Age Manga

The best coming of age manga capture this time in our lives in all its beauty and emotion and drama with earnest stories and illustrations. Continue reading at Book Riot

[ Book Riot | 2022-06-30 10:38:00 UTC ]
More news stories like this | All news stories tagged with: #manga


Scotland’s Highland Book Prize Goes to Jen Hadfield’s ‘The Stone Age’

'Our neurodiversity is a gift,' as Pan Mac/Picador's commentary about Jen Hadfield's 'The Stone Age' positions her 'visionary panpsychism.' The post Scotland’s Highland Book Prize Goes to Jen Hadfield’s ‘The Stone Age’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-22 18:57:49 UTC ]
More news stories like this | All news stories tagged with: #book prize #jen hadfield #post scotland