Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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The passage of a new state order in Saxony permits the Leipzig Book Fair to be staged physically in March with restrictions in place. The post Germany’s Leipzig Book Fair Confirms a Physical 2022 Show: March 17 to 20 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-03 16:32:39 UTC ]
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Essay Photo by Miko Guziuk / Unsplash In his newest book, What Is American Literature? (Oxford University Press, 2022), award-winning cultural commentator, translator, and editor Ilan Stavans, the publisher of Restless Books and the Lewis-Sebring... Continue reading at World Literature Today
[ World Literature Today | 2022-02-02 19:59:22 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Led by impressive growth from Pushkin Press, four of the members of the Independent Alliance posted record annual totals, despite missing 10 weeks of sales data in 2021, in a year that saw most of the group’s members flourish. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 22:16:43 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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In 2021, chain-wide sales at Half Price Books were up 20% over 2020. The company now runs 124 stores in 19 states. Employees have unionized at four different stores in Minnesota. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
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The ’90s are back, as if they could ever truly peace out. Between Fear Street and Captain Marvel and the Alanis Morissette musical, the last mostly-offline decade is getting a gargantuan nostalgia polish. For my memoir Sticker—an exploration of my childhood in Charlottesville, Virginia via 20... Continue reading at Electric Literature
[ Electric Literature | 2022-01-14 12:00:00 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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Fable, a mobile platform for online book clubs that launched in early 2021, has announced $20 million in Series A funding, which will used to expand the company's services, such as the recently launched club with 'Lord of the Rings' actor Sean Astin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-11 05:00:00 UTC ]
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The coronavirus pandemic may continue to cloud people’s lives, but it has generated a silver lining for the French book business. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 14:15:46 UTC ]
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Storytel reports good momentum for its audiobook and ebook streaming services in Poland, Russia, and Turkey—and less so in the Netherlands. The post Sweden’s Storytel Cites a 20-Percent Gain in 2021 over 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-10 12:45:40 UTC ]
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The sales of print books in the US soared across 2021, boosted by fiction with YA and graphic novels riding high in particular. Continue reading at The Bookseller
[ The Bookseller | 2022-01-07 18:22:38 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Michael Eric Dyson explains the intersection of race, entertainment and survival. Continue reading at The Washington Post
[ The Washington Post | 2021-12-30 13:00:00 UTC ]
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If you want to expand your picture book horizons past the classics, pick up one of these hidden gems of the format! Continue reading at Book Riot
[ Book Riot | 2021-12-29 11:34:00 UTC ]
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Keri Hulme, the first New Zealander to win the Booker Prize, has died aged 74 after battling ongoing health conditions. Continue reading at The Bookseller
[ The Bookseller | 2021-12-29 05:10:58 UTC ]
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The unsparing observer of US culture, politics and public life won huge acclaim for her memoir The Year of Magical Thinking• Read Alex Clark’s interview with Joan Didion from February 2021• Obituary: Joan DidionJoan Didion, the eminent journalist, author and anthropologist of contemporary... Continue reading at The Guardian
[ The Guardian | 2021-12-23 17:19:56 UTC ]
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