AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales

MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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July Bookstore Sales Fell 5.1%

Bookstore sales fell 5.1% to $707 million in July, according to data released by the U.S. Census Bureau. Sales were at $745 million in July 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive content #digital video #made sense #pilot launch #entertainment industries #including video #additional cost

Sales of Rivers' Book Skyrocket

Sales of Joan Rivers' most recent book, 'Diary of a Mad Diva,' saw a 570% increase in sales in the week following her death on September 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
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Top Shelf Kicks Off 'Massive' Sale

For the next two weeks until September 26, more than 180 Top Shelf print and digital titles will be offered for as much as 50% off and many more will be priced at $10 or less. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #swedish retailer #digital book #absolutely perfect #big deal #british tabloid #great idea

Sales Up, Earnings Down at Wiley

John Wiley reported that revenue for the first quarter ended July 31, 2014 rose 6.6%, to $437.6 million, while net income fell to $33.6 million from $35.9 million in the first quarter of fiscal 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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B&N Quarterly Sales Fell 7%, But Losses Cut

Revenue at Barnes & Noble fell 7% in the first quarter ended August 2, to $1.23 billion, but the retailer cut its net loss to $28.4 million from $87.0 million in the first period of fiscal 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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Ingram, Microgroove Ink Deal to Add Book Sales to Mobile Apps

Ingram Content Group has partnered with Microgroove, a Seattle software developer, to provide digital tools to give businesses with mobile e-commerce applications the ability to sell physical books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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Authors on the Air September 5, 2014: Mitchell Zuckoff/The Annex Security Team, Christian Rudder

A documentary based on '13 Hours: The Inside Account of What Really Happened in Benghazi' (Twelve, 9781455582273), by Mitchell Zuckoff with the Annex Security Team, will premiere on Friday, September 5 on the Fox News Channel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Huddle unveils secure publishing platform

Most organizations share or publish files in some form or another, whether internally or externally, but once content is out there it's difficult to know who's reading it or how it's being used. The latest product announcement from cloud collaboration specialist Huddle addresses this by... Continue reading at Betanews

[ Betanews | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large organizations

EducaTablet: Latin America’s New Mobile-centric K-12 Content Platform

EducaTablet has launched a digital-content ecosystem where Latin American students can access textbooks from major publishers, in Spanish and English, online and off. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #major publishers

Religion On-Sale Calendar: September 2014

New books in a big religion publishing month include offerings from Joel Osteen, Sam Harris, and Joyce Meyer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joel osteen #sam harris #joyce meyer

Ellora’s Cave CEO Confirms Amazon Sales Drop

Ellora’s Cave CEO Patty Marks confirmed the house is downsizing in the wake of what she described as "drastic" and unexplained declines in its ebook sales via Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unexplained declines #ebook sales

Here Is Yahoo's Native Ad Network

Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age

[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unlike buzzfeed #article pages

British readers lost in translations as foreign literature sales boom

Popular Scandinavian authors including Jo Nesbø and Stieg Larsson drive growing domestic demand for translated booksBritish readers are devouring foreign fiction in record numbers amid a mini-boom in translated novels, inspired by the success of Scandinavian authors such as Jo Nesbø.Among a... Continue reading at The Guardian

[ The Guardian | 2014-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jo nesb #penguin classics

Ellora’s Cave Cuts Staff, Blames Big Amazon Sales Drop

In a letter to her authors, Ellora’s Cave CEO Patty Marks blames the cuts on unexplained declines in ebook sales through Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Wright to Head Up New HBG Int'l Sales Unit

Based out of London, Ben Wright, formerly of PRH, will oversee the new publisher's new group international sales division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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Wright appointed Hachette group international sales director

The director of digital sales and channel development at Penguin Random House is to join Hachette... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Blurb Teams with Ingram; Offers More Trade Services

Blurb, the POD self-publishing platform, announced a global print distribution partnership with Ingram, new trim-size and wholesale discounts and lower-priced print production costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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