Shopkeepers aren't so unlike us online writers. We do experiments: manipulate our content, headlines, and images to see what draws in readers and keeps you coming back. So do retailers: Put the blue shirt up front, now the red; see what sells. The difference is that online experiments produce denser data. We know how many of you are reading this now, how far down the page you scroll, and how long you're engaged. If you like what you read and "like" or tweet it, we'll know; ditto if you "bounce" as soon as you visit the site. So we pick buzzier headlines, more engaging content, winning Fast Company "shoppers" by offering what you want. Physical stores do the same, featuring the newest gadget or the sexiest bra model; book covers relevant to news or movies; water sounds or peaceful music at the massage parlor; incense at the New Age health store; hip–hop or indie pop at the teen clothing store. Whatever's being sold, the seller and staff try baits to hook shoppers, to keep them engaged with products and convert them to loyal customers. The problem is, with little data measured, it's hard to say what works. If you treat your retail store like a website, though, you'll sell more stuff: that's the bet that tech startup Locarise is making. Their smartphone tracking service offers to merge the worlds of on– and offline shopping. But whether or not this will creep out customers remains to be seen: When physical stores track shoppers' behavior, as Nordstrom did lately, customers... Continue reading at 'Fast Company'
[ Fast Company | 2013-08-23 00:00:00 UTC ]
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Chasing scale has overwhelmingly driven digital publishing, but veteran tech journalist Josh Topolsky believes there's a sustainable digital model for thoughtful journalism that doesn’t require joining the race for scale or doing Facebook’s bidding. For his forthcoming site The Outline, he wants... Continue reading at Digiday
[ Digiday | 2016-09-22 00:00:00 UTC ]
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Six shortlisted startups are headed to Frankfurt Book Fair, where they're in contention for a €10,000 award as part of the newly devised ContentShift accelerator program led by Germany's Börsenverein. The post Industry Accelerator: ContentShift’s Shortlisted Startups Are Frankfurt-Bound appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-20 00:00:00 UTC ]
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Art book lovers head for the Tokyo Art Book Fair, which has a new award program from Germany's Steidl Verlag, plus a Brazilian partnership. The post Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
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Seemingly at a loss as to how to cost-effectively translate and market its popular manga literature overseas, one Tokyo startup is betting on crowd-sourced funding as the answer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-12 00:00:00 UTC ]
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A platform on which children's can borrow and read ebooks, BookBites integrates visual elements and tracking tools to encourage reading and book discovery. The post Ebook Lending Startup BookBites Tracks Children’s Reading Progress appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
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ABC News, CNN and The Huffington Post are among the publishers producing VR content at the presidential conventions. HuffPo has six staffers while CNN has two dedicated staffers on-site producing VR content on the go. CNN’s branded content unit Courageous has also produced three VR films for... Continue reading at Digiday
[ Digiday | 2016-07-26 00:00:00 UTC ]
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'The world of publishing has evolved one small step and then stopped,' says a digital entrepreneur, one of three whose Israeli startup is collaborating with the venerable Oxford University Press. The post Big and Small, Old and New: Oxford University Press and Its Israeli Startups appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-26 00:00:00 UTC ]
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Paula Hawkins’ The Girl on the Train (Transworld) has racked up its sixth Bookseller Monthly E-Book Sales Ranking number one, shifting 26,544 digital units in May. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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The news app is raising more money and once again heading for the U.S.In the wake of Facebook's decision to pull back from publishers and focus more on connecting friends and family, the media is looking for a distribution method it can count on. SmartNews, which just raised $38 million, is... Continue reading at Fast Company
[ Fast Company | 2016-07-08 00:00:00 UTC ]
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Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015... Continue reading at AdWeek
[ AdWeek | 2016-03-25 00:00:00 UTC ]
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A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video from behemoths Twitter and Facebook, the company is pivoting to become a video-based social network, Re/code reported... Continue reading at AdWeek
[ AdWeek | 2016-03-11 00:00:00 UTC ]
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Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
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The 2016 Leipzig Book Fair will introduce a new startup showcase called Neuland 2.0 that will highlight the latest innovations and ideas for books. The post Startup Village for Digital Natives at Leipzig Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
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ClearVoice Inc., the Phoenix-based content marketing software startup, has raised $1.2 million in its seed round. The company will use the money to hire about 15 people in sales, marketing and product development by the end of the year. ClearVoice will use the extra help to publish data-driven... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-02-27 00:00:00 UTC ]
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Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and... Continue reading at AdWeek
[ AdWeek | 2016-02-18 00:00:00 UTC ]
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The concept behind Book In A Box - that aspiring authors can outsource the entire writing and publishing process - might be controversial, but then founder Max Tucker has made a bestselling publishing career out of profitable controversy. Continue reading at The Bookseller
[ The Bookseller | 2016-02-16 00:00:00 UTC ]
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'Reedsy for Publishers' is on the way, as the 2-year-old UK startup rolls out its Reedsy Book Editor with collaborative functionality to come. The post Reedsy on a Roll: The UK Startup Expands To Serve Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-16 00:00:00 UTC ]
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Born in India and bred in Silicon Valley, the matchmaking service for authors and publishers has already earned 130 authors $464,000 in pre-orders, produced six Amazon #1 bestsellers and secured $100,000 funding in its quest to become "the world's first true crowd-publishing platform". The pitch Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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Websites are freaking out over billions in lost revenue and starting to fight back, but there are still legit reasons to block ads.This January marked the 10th anniversary of AdBlock Plus, a browser plug-in that banishes ads from web pages. It isn't the only ad blocker; but AdBlock Plus... Continue reading at Fast Company
[ Fast Company | 2016-01-27 00:00:00 UTC ]
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One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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