Shopkeepers aren't so unlike us online writers. We do experiments: manipulate our content, headlines, and images to see what draws in readers and keeps you coming back. So do retailers: Put the blue shirt up front, now the red; see what sells. The difference is that online experiments produce denser data. We know how many of you are reading this now, how far down the page you scroll, and how long you're engaged. If you like what you read and "like" or tweet it, we'll know; ditto if you "bounce" as soon as you visit the site. So we pick buzzier headlines, more engaging content, winning Fast Company "shoppers" by offering what you want. Physical stores do the same, featuring the newest gadget or the sexiest bra model; book covers relevant to news or movies; water sounds or peaceful music at the massage parlor; incense at the New Age health store; hip–hop or indie pop at the teen clothing store. Whatever's being sold, the seller and staff try baits to hook shoppers, to keep them engaged with products and convert them to loyal customers. The problem is, with little data measured, it's hard to say what works. If you treat your retail store like a website, though, you'll sell more stuff: that's the bet that tech startup Locarise is making. Their smartphone tracking service offers to merge the worlds of on– and offline shopping. But whether or not this will creep out customers remains to be seen: When physical stores track shoppers' behavior, as Nordstrom did lately, customers... Continue reading at 'Fast Company'
[ Fast Company | 2013-08-23 00:00:00 UTC ]
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When I first joined a workshop in 1994, American literary fiction was dominated by and continually lauded a “quiet” kind of writer, one often influenced by J.D. Salinger, Ernest Hemingway, or Raymond Carver. I loved literary fiction—I’d been reading, writing, and submitting it since high school.... Continue reading at Electric Literature
[ Electric Literature | 2019-08-16 11:00:22 UTC ]
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Eastside Media Corp. was founded by Eric LaFontaine, former Puget Sound Business Journal Publisher Mike Flynn and former USA Today Sports Vice President Patrick Scanlon. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-08-16 05:46:26 UTC ]
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It’s a challenging time in the digital media industry. BuzzFeed Inc. and Vice Media Inc., which defined a generation of news SmartNews Inc. announced Sunday a new investment valuing the business at... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-08-05 20:24:37 UTC ]
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It’s a challenging time in the digital media industry. BuzzFeed Inc. and Vice Media Inc., which defined a generation of news SmartNews Inc. announced Sunday a new investment valuing the business at... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-08-05 20:24:37 UTC ]
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The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
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Little Bookmates, a Mexican startup, offers a children's book lending and home delivery—an approach inspired by the sharing economy trend. The post A Book-Sharing Startup in Mexico: ‘Publishers Love Us Because We Buy Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-19 05:30:11 UTC ]
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The addition of new online features and photo book packages, along with advertising on Facebook and Google, have helped Hawaii-based tech startup JamBios grow the number of memberships on its memory-sharing social media site. When PBN last checked in with JamBios in 2018, the company had just... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-01 00:43:17 UTC ]
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Layoffs are not a new trend in the industry. They've become so frequent at both digital and print publishers that the news of new rounds of cuts is almost unsurprising. But not all publishers are feeling the pressures to cut staff when budgets get tighter and revenue streams become shallow.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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After stints working in recruitment and as an estate agent, Gemma Cooper wrote an ill-fated ‘terrible Twilight-y’ novel—which circuitously led to her building one of the finest rosters of children’s writers in the business. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Heather Morris’ The Tattooist of Auschwitz (Zaffre) has secured a fourth non-consecutive week in the UK Official Top 50 number one spot, selling 17,106 copies through Nielsen BookScan’s TCM—a bump of 11% in volume week on week. Continue reading at The Bookseller
[ The Bookseller | 2019-02-06 00:00:00 UTC ]
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Time Warner Investments was one of the most prominent backers of publishing, video and advertising technology companies. The post WarnerMedia shuts investment arm that backed Mic, Mashable and other digital media startups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-25 00:00:00 UTC ]
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In an effort to re-fashion the experience of a bookstore with discovery of a book, a new outlet in Japan curates a collection of high-end cultural titles. The post Tokyo’s New Bunkitsu Bookstore: Designed With an Admission Fee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-04 00:00:00 UTC ]
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Heather Morris' debut The Tattooist of Auschwitz (Zaffre) has racked up a seventh non-consecutive week in the Weekly E-Ranking number one spot. Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
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US sales of children's Spanish-language books rose 6 percent over the past year, while overall Spanish-language books rose 15 percent. As America's demographics continue to change, business-savvy bilingual mothers are creating bilingual books, apps, and videos. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-12-05 00:00:00 UTC ]
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A number of authors who contributed to an anthology of BAME writing, or participated in programmes aimed at tackling under-representation, have struck book deals—but most insist more needs to be done. Continue reading at The Bookseller
[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Despite the heatwave and the World Cup in Russia, the UK print market sold 42 million books for £344.2m between the first week of June and the third week of August, via Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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A year after Hurricane Harvey struck Houston and the nearby gulf coast, the area's indie booksellers are still dealing with its impact. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-28 00:00:00 UTC ]
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Women and non-binary people of colour gained a new platform and magazine learned to better reflect its rich, diverse readershipWorking with the Guardian on gal-dem’s takeover of Weekend magazine was an incredible exercise and a clear demonstration of the power of championing marginalised voices.... Continue reading at The Guardian
[ The Guardian | 2018-08-18 00:00:00 UTC ]
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Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate
[ Slate | 2018-08-14 00:00:00 UTC ]
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This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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