Shopkeepers aren't so unlike us online writers. We do experiments: manipulate our content, headlines, and images to see what draws in readers and keeps you coming back. So do retailers: Put the blue shirt up front, now the red; see what sells. The difference is that online experiments produce denser data. We know how many of you are reading this now, how far down the page you scroll, and how long you're engaged. If you like what you read and "like" or tweet it, we'll know; ditto if you "bounce" as soon as you visit the site. So we pick buzzier headlines, more engaging content, winning Fast Company "shoppers" by offering what you want. Physical stores do the same, featuring the newest gadget or the sexiest bra model; book covers relevant to news or movies; water sounds or peaceful music at the massage parlor; incense at the New Age health store; hip–hop or indie pop at the teen clothing store. Whatever's being sold, the seller and staff try baits to hook shoppers, to keep them engaged with products and convert them to loyal customers. The problem is, with little data measured, it's hard to say what works. If you treat your retail store like a website, though, you'll sell more stuff: that's the bet that tech startup Locarise is making. Their smartphone tracking service offers to merge the worlds of on– and offline shopping. But whether or not this will creep out customers remains to be seen: When physical stores track shoppers' behavior, as Nordstrom did lately, customers... Continue reading at 'Fast Company'
[ Fast Company | 2013-08-23 00:00:00 UTC ]
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A new report charts how more than 1,300 ventures have performed over the past 15 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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In a highly anticipated post-trial filing PRH attorneys reiterate their claim that the government manufactured a fatally flawed case to block the nearly $2.2 billion merger—and then failed to prove it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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For founder and owner Jazzi McGilbert, the concept bookshop and creative space is a physical offering for Black people in L.A. to be themselves. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-17 19:58:19 UTC ]
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Book publishing startup Parea is using the DTC playbook to connect new authors to communities who will engage with their work. Every year, publishers release thousands of new titles, but the vast majority don’t turn a profit. M0st authors spend years working on a book, only to see it languish,... Continue reading at Fast Company
[ Fast Company | 2022-06-14 09:00:06 UTC ]
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Power beaming sounds like science fiction - but one day it may be as common as receiving a text. Continue reading at Stuff
[ Stuff | 2022-05-28 02:26:01 UTC ]
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When Nell Zink's sixth novel isn’t squeezing your heart, it's doing its best to enrage you. Continue reading at The Washington Post
[ The Washington Post | 2022-05-27 12:00:33 UTC ]
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In March 2020, I happened to be working at a library for the first time (shoutout to my friends at BPL), and got to witness up-close how quickly the staff pivoted their services to respond to the pandemic: shifting programming online and expanding their virtual presence; starting a delivery... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-09 19:43:39 UTC ]
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What happened to the digital media outfit with the green dress? To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2021-12-10 16:36:06 UTC ]
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The TV news star's memoir, 'Going There,' is fearlessly, wildly entertaining, often emotional and sure to upend the idea that she wants your love. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-10-26 13:00:12 UTC ]
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Revelations about exaggerated audience sizes helped sink the star-studded digital news outletAll the right boxes looked to have been ticked when digital media company Ozy began. Launched in 2013 with the intention of shaking up both online and broadcast journalism, the American startup quickly... Continue reading at The Guardian
[ The Guardian | 2021-10-03 07:00:21 UTC ]
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Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian
[ The Guardian | 2021-10-01 23:52:05 UTC ]
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Perhaps it was only a matter of time before he drove down 125th Street in his native New York City to deliver a wry crime novel. Continue reading at The Washington Post
[ The Washington Post | 2021-09-14 12:00:00 UTC ]
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Emily Itami’s debut novel asks an age-old question: Does marriage and kids mean monotony and obligation or is there room for one’s authentic self? Continue reading at The New York Times
[ The New York Times | 2021-09-07 09:00:04 UTC ]
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Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading at Engadget
[ Engadget | 2021-08-22 16:00:37 UTC ]
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Gavin Larsen’s ballet memoir “Being a Ballerina” opens up the dance world to show the determination, camaraderie, and physical strength at its core. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-06-15 15:51:37 UTC ]
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While we’re all still in varying levels of lockdown, here’s a new travel destination to dream about: Book and Bed Tokyo. Book and Bed is an “accommodation bookshop”: a bookstore first, hostel second, so avid readers don’t need to pay attention to the time while browsing. At each of Book and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 16:53:41 UTC ]
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It’s been almost a year since the industry made the switch from being predominantly office based to working from home and essentially living at work. Frankfurt meetings went from being in a packed rights centre or brightly coloured stall to being completely online via Zoom. London Book Fair... Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 05:25:42 UTC ]
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Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
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