Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys: Up to 50 percent of publisher traffic is bot activity, just fake clicks from automated computing programs. Bots account for 11 percent of display ad views and 23 percent of video ads. Digital advertising will take in $43.8 billion next year, and $6.3 billion will be based on the fraudulent activity. Even the top publishers setting up private advertising exchanges to cater to elite brands are unsafe. Ten percent of ad impressions from such premium programmatic campaigns are from bots. Between 3 percent and 31 percent of programmatically bought ad impressions were found to be from bots, with an average of 17 percent. More than half of traffic from third parties claiming to lift publishers' traffic numbers comes from bots. Bots are corrupting retargeted ads, because of more sophisticated user Web histories than actual users, attracting cookie-based ads. Nineteen percent of retargeted ads, the ads that are directed at an intended audience based on previous Web activity, are from bots. Continue reading at 'AdWeek'
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Booker Prize winning author Graham Swift believes digital publishing could threaten the livelihood of authors in the future because they are being paid too little. Continue reading at BBC News
[ BBC News | 2011-08-17 00:00:00 UTC ]
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In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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When you deal with a lot of people, along with the brilliant stuff comes very dumb stuff as well. Inexperienced voices should be forgiven but when the big and powerful make appalling statements you have to ask yourself how they ever got their jobs.Here are some of the ones that have left me most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Creative consultant JC Suares shares some of the biggest headscratchers he's heard from editors, publishers and designers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Flipboard, the social magazine iPad app, has incorporated content from another social network, LinkedIn -- adding the professional network's industry news to previous integrations with Twitter, Facebook, Instagram and Flickr. A new version of Flipboard to be released this morning also includes... Continue reading at AllThingsD
[ AllThingsD | 2011-06-30 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 09/06/2011 - 15:38 Attendance at the London Book Fair in April was up 7% from 2009, the nearest comparable year, according to figures released by Reed Exhibitions. The 2011 fair welcomed 24,802 visitors, up from 23,096 in 2009, with US visitors... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Research and Markets report features 2011 current and 2012 forecast estimates on the median wages and salaries nationally and for all 50 U.S. States. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-27 00:00:00 UTC ]
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