Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys: Up to 50 percent of publisher traffic is bot activity, just fake clicks from automated computing programs. Bots account for 11 percent of display ad views and 23 percent of video ads. Digital advertising will take in $43.8 billion next year, and $6.3 billion will be based on the fraudulent activity. Even the top publishers setting up private advertising exchanges to cater to elite brands are unsafe. Ten percent of ad impressions from such premium programmatic campaigns are from bots. Between 3 percent and 31 percent of programmatically bought ad impressions were found to be from bots, with an average of 17 percent. More than half of traffic from third parties claiming to lift publishers' traffic numbers comes from bots. Bots are corrupting retargeted ads, because of more sophisticated user Web histories than actual users, attracting cookie-based ads. Nineteen percent of retargeted ads, the ads that are directed at an intended audience based on previous Web activity, are from bots. Continue reading at 'AdWeek'
[ AdWeek | 2014-12-09 00:00:00 UTC ]
News tagged with:
#national advertisers
#ad impressions
Smartphone Junkies Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that. The survey, conducted online with 2,540... Continue reading at Publishing Executive
[ Publishing Executive | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent survey
#online publisher
#conducted online
The world's most famous playwright was a media theorist, says the co-creator of a new "Tempest" app for iPad, Notre Dame professor Elliott Visconsi. Here he explains how you re-create the bard for the iOS age.Today the lofty Times Literary Supplement--“the leading international forum for... Continue reading at Fast Company
[ Fast Company | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#silicon valley
#changing rapidly
Total book sales fell 2.5% in 2011, to $27.2 billion, according to the latest figures released by BookStats. Revenue was down in three of the four major segments measured by BookStats—k–12, higher education, and professional/scholarly—and up slightly in trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#higher education
Led by big dollar gains at Amazon and Walt Disney Co., the Publishers Weekly Stock Index rose 16.7% in the first six months of 2012, almost triple the increase posted by the Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry stocks
#walt disney
News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company
[ Fast Company | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fast company
#kindle fire
#itunes store
Foyles and Blackwell bookshops have reported sales and footfall increases following their... Continue reading at The Bookseller
[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reported sales
Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media industry
#exclusive content
Google took a cue from Amazon's Kindle Fire announcing the Nexus 7 tablet optimized for content from Google Play including books, games, TV shows, movies, apps, and magazines. Continue reading at PC World
[ PC World | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv shows
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine websites
#ad tech
Fairfax shares hit a new low after Gina Rinehart threatened to sell her stake in the publishing business if the board does not bow to her demands. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
HONG KONG — The Australian mining billionaire Georgina Rinehart has threatened to sell her recently acquired 19 percent stake in Fairfax Media, sending shares in the Australian publisher tumbling on Tuesday. The announcement is the latest ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fairfax media
Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free apps
#tablet user
#tablet users
#study commissioned
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital ad
#advertising partners
If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ad
#print version
#existing content
#personal philosophy
There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nick denton
#banner ad
Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big data
American writer and illustrator Maurice Sendak, author of the classic children's book Where the Wild Things Are, has died at the age of 83. Continue reading at Stuff
[ Stuff | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american writer
#classic children
#wild things
The enduringly popular children's book illustrator and writer radically changed the genre with tales of outsized monsters and frolicsome humor that tapped into the fears of childhood. He also collaborated on numerous operas, films and TV programs.Maurice Sendak, the children's book illustrator... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wild things
#book illustrator
#tv programs
#maurice sendak
Maurice Sendak wrote and illustrated the acclaimed 'Where The Wild Things Are,' along with other children's books. He passed away early Tuesday in Connecticut. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wild things
Barbara Kellerman, an academic leadership all-star, argues in her latest book that her own industry — the one that tries to teach leadership — is pointless in an era in which power has shifted from leaders to followers.To anyone who does not make a living peddling leadership courses, it might... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-29 00:00:00 UTC ]
More news stories like this |