Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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#data today
The Bookseller’s survey into class was discussed on BBC Radio 4’s “The Today Programme”, with author Kerry Hudson welcoming the data. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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#class survey
#today programme
Doubleday has acquired a "ground-breaking" literary debut, Follow Me to Ground, by Dublin-based writer Sue Rainsford, following a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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#literary debut
Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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#power struggle
#ad tech
At an event organized by Byte the Book and the Frankfurt Book Fair, publishers looked at how social pressures influences publishing. The post Frankfurt: Self-Censorship and Morality in Publishing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-12 00:00:00 UTC ]
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Headline has won a four-way auction to publish scriptwriter Owen Nicholls' debut, a love story peppered with film references called Love, Unscripted. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Data breaches can make us feel helpless, but there are things you can do to protect your online accounts. Since Facebook reported last week that hackers had stolen access tokens to almost 50 million accounts, there have been no signs that the perpetrators leaked any user data online or published... Continue reading at Fast Company
[ Fast Company | 2018-10-02 00:00:00 UTC ]
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#data breaches
#published content
Québec publishers and authors are confident looking abroad, searching less for reassurances and acknowledgment from the rest of the world than for new international outlets to share all they have to say. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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#qubec publishers
According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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#audience data
#ad dollars
Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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#heavy lifting
#media partners
#including hearst
#daily mail
#media companies
#show called
Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
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#test group
#facebook confirmed
#organic posts
#publishing partners
#including buzzfeed
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With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-09 00:00:00 UTC ]
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#risk appeared
#video strategies
Publishers balance heritage with modern themes to keep their evergreen licensed publishing programs fresh. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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#licensed publishing
If you’re a business leader, you’ve heard, read or thought about it more than you probably want to: the ceaseless war to protect your company’s network and data from a hacker. The next big data breach is always lurking around the corner, but businesses don’t have to live in fear of losing... Continue reading at Betanews
[ Betanews | 2018-07-26 00:00:00 UTC ]
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#business leader
#ve heard
When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
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#results follow
#digital revenue
#native advertising
Since nearly doubling the size of the company, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. The post Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
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#publishing partners
“The project is complex because we are trying to put single sign-on between six companies, 75 apps and hundreds of sites." The post Portugal’s top publishers band together to get users to register and pool data appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-10 00:00:00 UTC ]
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#post portugal
From the director of Frankfurter Buchmesse to the founder of a Thai publishing house and a Norwegian publisher who was shot in Oslo: sharp cautionary remarks about self-censorship and its dangers. The post Self-Censorship in Publishing Today: World Industry Leaders on a Subtle, Growing Challenge... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-22 00:00:00 UTC ]
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#growing challenge
#frankfurter buchmesse
#norwegian publisher
With 'a lot of anxiety to many businesses as they grapple with the full implications' of the European Union's new data privacy regulations, the UK's Publishers Association launches a special toolkit for its member publishers. The post The UK’s Publishers Association Launches Data Protection... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
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#european union
The success of Michael Wolff’s Trump tell-all left publisher Henry Holt unprepared to meet initial demand. A big reason is the way data moves (and doesn’t) in the industry. Michael Wolff’s Fire and Fury is exploding. Threats of legal action from the Trump White House–the book’s subject–seem only... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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#big reason
#legal action
#henry holt
#pirated versions
"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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#news publishers