Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others, it's simply enabled them to do what they love and see where their next ideas take them. As part of Adweek's Creative 100, we look at 10 viral content creators who prove that, while tech may change, one thing that remains the same is the power of addictive storytelling. Continue reading at 'AdWeek'
[ AdWeek | 2015-07-20 00:00:00 UTC ]
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E-book subscription service Scribd has secured $22 million in financing led by Khosla Ventures and including new funds from existing investors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
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Reboots of vintage characters, two toy lines sharing the same page, an entirely new Ms. Marvel on the scene—2014 was a pretty eclectic year in the world of comics and graphic novels. Here are our favorite books of 2014. The post Our 10 Favorite Comics and Graphic Novels of the Year appeared... Continue reading at Wired
[ Wired | 2015-01-02 00:00:00 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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In the comic book world, Marvel and DC characters were never destined to meet ... until now. Continue reading at Stuff
[ Stuff | 2014-12-23 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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'Here's to local governments waking up to the fact that bookstores and libraries are essential to our way of life,' Patterson said in a statement. 'Here's to media coverage of books, booksellers, and publishers, and to a wiser, more literate America.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-18 00:00:00 UTC ]
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Bridwell wrote and illustrated more than 150 titles for Scholastic, according to the publisher. Two 'Clifford' titles are still forthcoming. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-18 00:00:00 UTC ]
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In 2014, Publishing Perspectives covered rights and licensing around globe from Beijing to Serbia, from digital to self-publishing. Here are our top 10 rights articles of the year. The post Top 10 Articles on Rights and Licensing of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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Over the last year, Humble Bundle, the promotional site that lets readers pay what they wish for bundles of DRM-free content, released 18 bundles that generated $4.75 million in revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
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Headline is to publish a special fan edition of musician Frank Turner’s touring memoir The Road Beneath My Feet. The publisher has teamed up with PledgeMusic, a direct-to-fan music platform, to offer the £30 hardback. Fans are being asked to provide their own personal reminiscences of seeing... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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Another week, another digital media company with a big funding round.Woven Digital has raised $18 million in the company's second funding round since its 2010 launch. Woven intends to use the funding money to add more people to its ad sales and editorial teams, grow its video business into... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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New titles include a look at how the experience of Holocaust survivors has influenced the faith of their descendants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Audio line debut for IVP; 2015 Grawemeyer winner announced; Target Holiday Book Club features Nelson book; Baker titles selected as best church resources; Puritan/Reformed publisher releases new Bible, books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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It looks like Zoe Sugg’s bestselling super hit Girl Online may have been written with the help of a ghostwriter – but does that even matter? Teen author Matt Haig makes his case in Zoella’s defenceThis week there has been a lot of debate surrounding the success of make-up vlogger Zoe “Zoella”... Continue reading at The Guardian
[ The Guardian | 2014-12-09 00:00:00 UTC ]
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PW takes a look back at some of the library stories that captivated the publishing world in 2014, and what they portend for 2015 Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-06 00:00:00 UTC ]
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Listening to an audiobook is, by its very nature, a sensory experience—and for the past decade, GraphicAudio, an imprint of the Bethesda, Md.–based Cutting Corp., has been targeting listeners’ senses in a big way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Chronicle Books completed its third annual #GiveBooks campaign over the Thanksgiving weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
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