Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others, it's simply enabled them to do what they love and see where their next ideas take them. As part of Adweek's Creative 100, we look at 10 viral content creators who prove that, while tech may change, one thing that remains the same is the power of addictive storytelling. Continue reading at 'AdWeek'
[ AdWeek | 2015-07-20 00:00:00 UTC ]
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Speakaboos, a mobile educational platform for children that offers subscription access to interactive ebooks and songs, is expanding its digital inventory with new content from Scholastic, the Jim Henson Company, and HIT Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-21 00:00:00 UTC ]
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#interactive ebooks
#hit entertainment
PW spoke to the creators of How Sweet Eats, The Kitchn, Skinnytaste, and 100 Days of Real Food, as well as their editors, about what went into building their popular sites and their new cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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#pw spoke
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"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company
[ Fast Company | 2014-08-15 00:00:00 UTC ]
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#recently published
#original sin
#banner ads
Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
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#sponsored articles
Orion Children’s is celebrating 10 years of Michelle Paver’s Chronicles of Ancient... Continue reading at The Bookseller
[ The Bookseller | 2014-08-04 00:00:00 UTC ]
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#michelle paver
#orion children
The worldwide domination of Markus Persson's building-blocks game is a triumph for the power of human imaginationA funny thing happened on the way to this column. Browsing idly through the Publishers Weekly site, I came on the list of the Nielsen bestselling books of 2014 (so far) in the US. The... Continue reading at The Guardian
[ The Guardian | 2014-08-03 00:00:00 UTC ]
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#young adult
#veronica roth
#john green
#jesus calling
#activity book
The LA Times reports that literary scholar M.H. Abrams was awarded the National Humanities Medal last Monday by President Obama. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-03 00:00:00 UTC ]
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#norton anthology
#president obama
In the new era of digital media, everyone’s a publisher — celebrities, nobodies, spy agencies, house plants and, especially, brands. Building “the plumbing” for brands that want to be part of this new era, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-30 00:00:00 UTC ]
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#investigative journalism
Celebrating its 10th Anniversary with a panel starring director Quentin Tarantino in front of a packed house at the San Diego Comic-Con, it was hard to remember that when Dynamite Publishing launched 10 years ago, no one was sure what to expect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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#dynamite entertainment
#10th anniversary
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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#big round
#foundational player
#kirk wolfe
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#mk capital
#atlas ventures
#village ventures
#native advertising
#tactic embraced
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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#big round
#foundational player
#kirk wolfe
#general partner
#mk capital
#atlas ventures
#village ventures
#native advertising
#tactic embraced
Consumer ebook sales rose 10% in the first quarter of 2014, according to the Publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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#digital sales
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
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#debate rages
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Amazon's new subscription ebook plan includes more than 600,000 titles, but no major publishers. Continue reading at PC World
[ PC World | 2014-07-18 00:00:00 UTC ]
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#major publishers
After teasing us with a possible launch, Amazon has confirmed Kindle Unlimited, its all-you-can-read ebook subscription service. For $9.99 per month, Kindle Unlimited offers 600,000 books and "thousands" of audiobooks across a range of devices. As... Continue reading at Engadget
[ Engadget | 2014-07-18 00:00:00 UTC ]
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There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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#core part
#largest advertisers
#online publisher
Apple Inc. has agreed to pay $400 million to settle allegations that the company conspired with publishers to raise ebook prices. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-07-17 00:00:00 UTC ]
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#apple agrees
#company conspired
Led by book format comics with $415 million in sales, the North American comics and graphic novel marketplace generated $870 million in sales in 2013, according to a new estimate by ICV2 and Comichron. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Apple has reached a settlement in a long-standing case that accused the company of fixing the price on ebooks, with the company paying up to $400 million, depending on the outcome of its appeal in the case, a law firm has announced. Apple would pay the $400 million in the class-action lawsuit if... Continue reading at PC World
[ PC World | 2014-07-16 00:00:00 UTC ]
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#$400 million
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Under a proposed agreement to settle damages in its ebook price-fixing case, Apple would pay consumers $400 million if Judge Denise Cote's 2013 decision is affirmed on appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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#proposed agreement
#settle damages