Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others, it's simply enabled them to do what they love and see where their next ideas take them. As part of Adweek's Creative 100, we look at 10 viral content creators who prove that, while tech may change, one thing that remains the same is the power of addictive storytelling. Continue reading at 'AdWeek'
[ AdWeek | 2015-07-20 00:00:00 UTC ]
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Listening to an audiobook is, by its very nature, a sensory experience—and for the past decade, GraphicAudio, an imprint of the Bethesda, Md.–based Cutting Corp., has been targeting listeners’ senses in a big way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Chronicle Books completed its third annual #GiveBooks campaign over the Thanksgiving weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
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#content discovery
#page views
Revenue at Books-A-Million rose 1.3%, to $101.2 million, compared to the third quarter last year, while the net loss stayed at $6.9 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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#defining moment
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#digital downloads
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HarperCollins Publishers has signed on as the exclusive book content partner for JetBlue's new inflight wi-fi program, Fly-Fi, which provides content to airline passengers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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A federal judge in New York has given final approval to a settlement in which Apple will pay $450 million for its role in a conspiracy to fix prices for ebooks. Judge Denise Cote of the U.S. District Court in Manhattan called the settlement “fair and reasonable.” It requires Apple to pay $400... Continue reading at PC World
[ PC World | 2014-11-22 00:00:00 UTC ]
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#fix prices
#district court
#$50 million
#ebook purchasers
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Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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#content marketing
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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Hanley Wood has agreed to sell its exhibition businesses to Informa, a U.K.-based publishing and events company, for $375 million. The sale is expected to close by the end of 2014. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-18 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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Children’s laureate Malorie Blackman has launched a fan fiction-inspired project to find the best teen writers and creatives. Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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#create content
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#conde nast
#social channels
Novelist Ali Smith has won the Goldsmiths Prize, awarded for "boldly original" fiction. Smith won the £10,000 award, now in its second year, for How to be Both (Hamish Hamilton), the two-part novel which lost out to Richard Flanagan on the shortlist for this year's Man Booker. Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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Margarita Carrillo Arron, author of 'Mexico: The Cookbook' (Phaidon, 9780714867526), will appear on NPR's 'Morning Edition' on Monday, November 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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Open Road dodges $1 million bullet and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
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Knopf Kids’ gets Witch-y with Mather and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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