Would you delete Facebook for $1,000? This economist put that theory to the test

Tufts University economist Sean Cash doesn’t normally dabble in the valuations of giant tech companies. As the Friedman School of Nutrition Science and Policy professor puts it, “My bread and butter is bread and butter.” But a few years ago, Cash got interested in answering the question of how much users of Facebook, Inc.— rather than owners, or shareholders — value the company. With a paper published today in the scientific journal PLOS ONE, Cash (along with colleagues at Kenyon College,… Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2018-12-20 00:00:00 UTC ]
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Snapchat getting 6 billion video views daily, but how does it compare to Facebook's 8 billion?

Days after Facebook announced that its users watched videos 8 billion times a day,  Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced

The President of the United States Now Has an Official Facebook Page

Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives a brief tour of the White House backyard and tells listeners that a fox and a hawk regularly roam the... Continue reading at AdWeek

[ AdWeek | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oval office #climate change #twitter account #social accounts

Facebook's Traffic to Top Publishers Fell 32 Percent Since January

While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply.   Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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Pedersen's 'Guardians' wins $75,000 Cundill Prize

Canadian historian Susan Pedersen's The Guardians: The League of Nations and the Crisis of Empire (Oxford University Press) has won the Cundill Prize in Historical Literature. Continue reading at The Bookseller

[ The Bookseller | 2015-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cundill prize #historical literature

With shopping data, Skimlinks gives publishers a new way to take on Facebook

When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday

[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #playing field #publisher clients

Facebook’s Instant Articles Could Mean Less Traffic For Websites

Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties.   The launch raises questions abo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone users

ABA Tests ‘Buy Now’ Button to Up Sales Through IndieBound

The effort is aimed at improving the shopping experience offered by the organization's online retail platform, IndieBound. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
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Forget Short Attention Spans, The Economist is Going Long on Digital Video

While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach.   Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video

How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-blocking software #smaller publishers #small publishers

iBook Bestsellers: Nicholas Sparks Debuts at #1

Nicholas Sparks topped Apple’s iBooks Bestsellers list for the week ended October 18 with his newly-released 'See Me.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-21 00:00:00 UTC ]
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Sourcebooks Buys Bestselling 1-2-3 Magic Parenting Series

Sourcebooks announced this morning that it has made a significant addition to its trade division, buying Dr. Thomas W. Phelan's bestselling 13-book line of parenting titles, 1-2-3 Magic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sourcebooks announced #trade division #parenting titles

Facebook's fast-loading Instant Articles are now available to all iOS users

In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at PC World

[ PC World | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #ios app #mobile browser #lot faster #lightning bolt

Wendy's Is Making Snapchat-Like Mobile Ads on Facebook

Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek

[ AdWeek | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vertical video #mobile ads #social marketers #michael kors

More and more people are coming out on Facebook

Timed to coincide with Spirit Day, Facebook's Research and Data Science division has published a report outlining how increasing numbers of US users that identify as lesbian, gay, bi or transexual have come out on the social network this year. "Not... Continue reading at Engadget

[ Engadget | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing numbers

Publishers Eye Facebook as YouTube Rival

Facebook is moving into YouTube’s turf, and that could be good for video publishers.     Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube rival #video section #mobile app

Twitter And Facebook Are Turning Publishers Into Ghost Writers

Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Nourry: publishers need to put controls on pricing

Google is "even more aggressive" than Amazon when it comes to control over the pricing of content, the chief of Hachette Livre, Arnaud Nourry, has warned. The chairman and c.e.o of the world’s second largest trade publisher said the search engine company was more dangerous than fellow... Continue reading at The Bookseller

[ The Bookseller | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arnaud nourry #hachette livre

Facebook moves further into YouTube’s turf with new mobile videos tab

Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday

[ Digiday | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook moves #mobile app #suggested videos

Can Facebook Attract More Retailers With New E-Commerce Features?

Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with... Continue reading at AdWeek

[ AdWeek | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong results #driving sales #stiff competition

Random's Edition of 'Rabbit' Sells 10,000 Copies in Two Days

Random House Children’s Books’ edition of 'The Rabbit Who Wants to Fall Asleep' sold just over 10,000 copies in its first two days on sale, according to data from Nielsen BookScan which tracks about 85% of all print sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fall asleep #nielsen bookscan #print sales