For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Can an online ‘safe space’ be both selective and preoccupied with inclusivity? That’s a question that Binders Full of Women Writers is trying to sort out after a member published an article about the Facebook groupThe first rule of Binders Full of Women Writers is: you do not talk about Binders... Continue reading at The Guardian
[ The Guardian | 2015-08-05 00:00:00 UTC ]
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EL James and Rachel Abbott take the ebook top spots as self-published success spreads on Amazon’s e-reader Related: Rachel Abbott: 'Self-publishing means the success of my books is entirely down to me' Five years ago, Rachel Abbott was retired. Today, she has been named the most popular... Continue reading at The Guardian
[ The Guardian | 2015-08-05 00:00:00 UTC ]
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On the surface, Dot sounds like a fairly standard smartwatch: It resembles a Fitbit and features a messaging system, navigation functions, Bluetooth 4.0, an alarm and, of course, a timepiece. Dot is remarkable because it's a braille smartwatch -- t... Continue reading at Engadget
[ Engadget | 2015-08-03 00:00:00 UTC ]
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Ben Freeman, organiser of London event, says: ‘Everyone realises the internet hasn’t killed the record industry or the publishing industry – just changed it’A fair celebrating the future of physical objects in media – from books and magazines to records and cassettes – will debut in London this... Continue reading at The Guardian
[ The Guardian | 2015-08-02 00:00:00 UTC ]
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Reviews editor Everett Jones recommends Michael Burleigh’s lengthy, speedy account of two decades of imperialist 'little wars' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own... Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Cambridge University Press saw sales rise 5% year-on-year at constant currency rates to £269m in the year ended April 2015, according to its latest annual report. The increase reflected "significant" expansion in its Education division, which was offset by lower increases in Academic. However... Continue reading at The Bookseller
[ The Bookseller | 2015-07-28 00:00:00 UTC ]
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Frankfurt Book Fair director Juergen Boos spends much of the year traveling to ensure that the best of global publishing is represented at the Fair in October. The post A Curator Connecting Frankfurt to the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-27 00:00:00 UTC ]
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Two Roads is to publish a book reimagining the lives of three women from the Vanderbilt family. Publisher Lisa Highton bought UK rights for the currently untitled book by Therese Anne Fowler from Jenny Meyer on behalf of Wendy Sherman. The book will “take readers from the extravagant world of... Continue reading at The Bookseller
[ The Bookseller | 2015-07-23 00:00:00 UTC ]
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Seth Meyers on Late Night, a US TV talk show, has embraced interviewing novelists and the result is often a boost in book sales following broadcast. The post A TV Talk Show Appearance That Can Change an Author’s Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-20 00:00:00 UTC ]
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The International Publishers Association and the Federation of European Publishers has released a report of VAT rates on books and ebooks around the world. The post VAT Rates on Books and Ebooks Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-20 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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The finale of the CW's "The Flash" strongly hinted that the original speedy comic book superhero Jay Garrick was somewhere lurking in the DC Entertainment ether. The comic book character's famous silver-winged helmet was spotted in the final episode. And now it's confirmed: The original Flash... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-12 00:00:00 UTC ]
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The Reading Agency is hoping to set a new record for "most pledges received for a reading campaign" for this year’s Summer Reading Challenge, which launches tomorrow (11th July). The agency has teamed up with Guinness World Records for the challenge and, starting from this weekend, libraries... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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Cambridge University Press has strengthened its policy to prevent both authors and subscribers being charged for Open Access journal content - so–called "double dipping." The new policy discounts 2016 subscription prices for journals that have received Open Access article processing charges... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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Film and television properties continue to generate buzz on the show floor at Licensing Expo, held last month in Las Vegas. But a popular entertainment property, on its own, is often no longer enough to drive licensed publishing success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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