#generate buzz

Publishing news tagged with #generate buzz

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The Changing World of Licensed Publishing

Film and television properties continue to generate buzz on the show floor at Licensing Expo, held last month in Las Vegas. But a popular entertainment property, on its own, is often no longer enough to drive licensed publishing success. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #changing world #licensed publishing #generate buzz #show floor #licensing expo #las vegas


FSG, ‘Scientific American’ Roll Out New Imprint

Since Farrar, Straus and Giroux and Scientific American, both Macmillan brands, announced in fall 2010 that they were joining forces, Amanda Moon, senior editor of what is being called the Scientific American / Farrar, Straus and Giroux imprint, and Scientific American editor-in-chief Mariette... Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scientific american #joining forces #senior editor #generate buzz #debut title