For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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World Book Day will host its first live Teen Fest as part of next year’s celebrations, featuring authors James Dawson and Rainbow Rowell, and will also attempt to break its first Guinness World Record. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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Can the simple act of listening deepen your relationships, create a better life, and even ensure a smooth holiday dinner? Spiritual director McHugh explores the perks of keeping open ears in ‘The Listening Life.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-09 00:00:00 UTC ]
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Simon Fox says changed newsroom practices means possibility of claims over alleged hacking in past has no relevance to current working cultureThe chief executive of Trinity Mirror has said it is “fit and proper” to take over Local World, despite potentially facing more than 100 cases of alleged... Continue reading at The Guardian
[ The Guardian | 2015-11-04 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has appointed Etta Saunders to the newly-created role of global brand manager to take prime responsibility for the Enid Blyton brand. Starting on 23rd November 2015, Etta will be working closely with the licensing and publishing teams to maximise opportunities... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
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Daily Mirror owner will become UK’s biggest regional newspaper publisher as it takes control of more than 100 titlesThe publisher of the Daily Mirror has confirmed its £220m deal to take control of Local World, cementing its place as the UK’s biggest regional newspaper publisher.Trinity Mirror,... Continue reading at The Guardian
[ The Guardian | 2015-10-28 00:00:00 UTC ]
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Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been... Continue reading at The Guardian
[ The Guardian | 2015-10-28 00:00:00 UTC ]
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Attendees at this weekend's Southern California Independent Booksellers Association (SCIBA) show in Los Angeles celebrated an uptick in sales, as well as membership. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
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We take a look back at the winners from the past 10 years of the Baileys Women's Prize for Fiction. Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
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Adult readership is down 4% from 2013, with 72% of American adults having read a book in the past year according to a new Pew survey. Young adults, meanwhile, were revealed as the nation's most avid readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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The children’s book world should not be scared of self- publishing, according to Carl-Johan Forssén Ehrlin, the Swedish author behind the bestselling picture book The Rabbit Who Wants to Fall Asleep, which shot to number one in the Amazon.co.uk book chart before the author signed any deals with... Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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A two-part exhibition complete with driving tour. Examining the psychology of the art world through Twitter. And an exhibition that explores the nature of dance. Plus: abstractions of L.A., art from Cuba and a daylong art party on Grand Avenue. Here are seven shows not to miss — along with one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-23 00:00:00 UTC ]
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From The Girl on the Train to Gone Girl, badass women rule in today’s blockbusters. Author Kate Mosse picks her favourite justified sinnersThis year has been, in fiction at least, the year of the wild woman. Novels driven by vengeful, unreliable female narrators and psychopathically flawed... Continue reading at The Guardian
[ The Guardian | 2015-10-20 00:00:00 UTC ]
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Children's books have long been an integral part of the Mountains and Plains Independent Booksellers Fall Discovery Show, and this year's gathering at the Renaissance Denver Hotel, held October 8–10, was no exception. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
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Time, Inc. chief content officer on how magazines can adapt to thrive on a changed playing field. The post Folio: Show Coverage: Norm Pearlstine Delivers Opening Keynote appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-20 00:00:00 UTC ]
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Get the Frankfurt Show Daily magazines from Publishing Perspectives with the latest Fair news, event highlights, and international publishing trends. The post Download our Frankfurt 2015 Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-19 00:00:00 UTC ]
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This year's show featured an outpouring of love for executive director Hut Landon, who is stepping down after 18 years on the job. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-19 00:00:00 UTC ]
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Publishing Perspectives spoke with global CEOs, small startups and publishers from around the world to get the latest buzz from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Strong sales heading into the holidays have contributed to this year’s energetic bookseller gatherings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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