During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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Winners of the 2016 Leipzig Book Fair Prize were announced from a pool of over 400 new titles and a shortlist dominated, once again, by men. The post Leipzig Book Fair Prize: Where Are the Women? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-23 00:00:00 UTC ]
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Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday
[ Digiday | 2016-03-22 00:00:00 UTC ]
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Jennifer Koerber, co-author of 'Emerging Technologies: A Primer for Librarians' offers tips on sifting through the hype surrounding technology developments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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A wave of new cookbooks coming this spring teach readers the ins and outs of foraging and "field-to-table" cuisine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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From cod to colouring, fashions come and go in books. What do they tell us about our culture, and can we predict what’s next? After the long, wet winter, the season is finally on the turn. I know this partly because the instinct to hunker down in a nest of books is giving way to an urge to... Continue reading at The Guardian
[ The Guardian | 2016-03-14 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Harry Potter fans in Native American communities are disappointed with the depiction of their cultures and history in the British novelist's latest stories. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-12 00:00:00 UTC ]
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We spoke with a number of Bologna-bound literary agents about the trends they’re seeing and the books they’re selling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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As a publisher used to the more enlightened scene in Korea, I’m shocked at the gender bias in the UK books world – and I’m doing something about itWhen I founded Tilted Axis Press in 2015, I made a few broad commitments: to focus on translations from Asian languages, to operate without unpaid... Continue reading at The Guardian
[ The Guardian | 2016-03-11 00:00:00 UTC ]
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Author Lionel Shriver has said literary prizes just for women are "problematic", while calling International Women's Day "creepy" at an event to mark the occasion. Continue reading at The Bookseller
[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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The novelist has called Kamila Shamsie’s campaign for a pledge to publish only female authors in 2018 ‘a ridiculous idea’Lionel Shriver has called her fellow novelist Kamila Shamsie’s suggestion of a year publishing only women “rubbish”.Shamsie made the provocative call last year, citing gender... Continue reading at The Guardian
[ The Guardian | 2016-03-10 00:00:00 UTC ]
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The 2016 Leipzig Book Fair will introduce a new startup showcase called Neuland 2.0 that will highlight the latest innovations and ideas for books. The post Startup Village for Digital Natives at Leipzig Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
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Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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http://www.thebookseller.com/news/baileys-renews-women-s-prize-fiction-sponsorship-323395Kate Atkinson and Hanya Yanagihara are among the 20 longlisted authors for the Baileys Women's Prize for Fiction, announced today. Continue reading at The Bookseller
[ The Bookseller | 2016-03-08 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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In late 2014, the South Dakota Historical Society Press published Laura Ingalls Wilder’s pre-Little House memoir, intended for adults, Pioneer Girl. Surprising even the press, the lavishly detailed and heavily annotated tome became a runaway best-seller, with more than 140,000 sold. Continue reading at Slate
[ Slate | 2016-03-07 00:00:00 UTC ]
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Bloomsbury has signed Swell, a new book from swimming enthusiast Jenny Landreth. Continue reading at The Bookseller
[ The Bookseller | 2016-03-04 00:00:00 UTC ]
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An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent... Continue reading at Betanews
[ Betanews | 2016-03-03 00:00:00 UTC ]
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