With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl. Perhaps you passed through a Barnes & Noble store over the holidays to find LPs of current releases from Adele and Taylor Swift dominating displays in the music section. Or, could it be that you're an audiophile who has more than 1,000 records stored meticulously in your apartment—and can't resist rolling your eyes when yet another magazine piece proclaims that the ancient vinyl record has been resurrected in a digital age and might just resurrect the recording industry along with it. There are also those like President Obama, and so many others, who got a turntable as a gift (a record player was the top selling home-audio product on Amazon this past holiday season) and are just now building up your LP collection, four decades after the medium was overtaken by the compact disc and declared dead—before the MP3 came along and, in turn, virtually did in the CD. "Even the leader of the free world has rediscovered vinyl," notes John Sykes, president of entertainment enterprises at iHeartMedia, who gifted Obama—who gives a keynote address on the first day of South by Southwest in Austin, Texas—all of the Beatles' remastered albums. "He's a music fanatic, and I always bring him music... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-05 00:00:00 UTC ]
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Templar raises the roof with Jack Pepper's musical exploration

Bonnier Books UK's Templar will publish Raising the Roof: The Colourful Characters of Classical Music by composer Jack Pepper. Continue reading at The Bookseller

[ The Bookseller | 2020-07-12 20:00:10 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
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Koji wants to do for games, memes, and selfies what TikTok did for music

The new startup Koji wants you to be able to remix digital content without having to code. Is it the next evolutionary leap after TikTok? While most social platforms have found new ways to democratize content creation, TikTok represented a paradigm shift in how content can be repurposed.Read... Continue reading at Fast Company

[ Fast Company | 2020-06-30 09:00:34 UTC ]
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TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are the gatekeepers for titles by people of colour, says Brandes

Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Bonnier Books UK to launch Ollerton as fiction brand

Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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Audiobook of Theatre for Dreamers debuts new music by David Gilmour of Pink Floyd

Husband and wife duo Polly Samson and David Gilmour of Pink Floyd have teamed up to work on the audiobook of Samson's novel A Theatre for Dreamers. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 22:58:40 UTC ]
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Adweek Acquired By PE Firm Shamrock Capital

Adweek has been sold from one private equity firm to another. The advertising industry publication, which marked its 40th anniversary last year, has been acquired by Los Angeles-based private equity firm Shamrock Capital Advisers, both parties announced Tuesday morning. The seller,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-02 15:47:54 UTC ]
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The man who made Indian classical music mainstream

Portrait of Ravi Shankar is a human life story, defined by familial failures, seething rivalries, physical frailty and relentless ambition. Continue reading at The Washington Post

[ The Washington Post | 2020-05-14 07:17:52 UTC ]
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For Trump, the medium is not the message

The Constitution holds that the president shall, from time to time, conduct a spurt of interviews with mainstream news outlets before going back to Fox. Or something like that. We’re currently seeing one of those spurts. Last week, Trump gave an interview to Reuters in the Oval Office; on... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-06 12:04:22 UTC ]
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20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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Kuala Lumpur Opens its World Book Capital Year

In Malaysia as it launches its World Book Capital year under the restrictions of the pandemic, the city's mayor quotes the Quran and 'Winne the Pooh.' The post Kuala Lumpur Opens its World Book Capital Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-23 16:33:24 UTC ]
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HQ bags Brand's practically perfect Poppins book

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[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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Sharjah World Book Capital Holds a Closing Ceremony Online

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[ Publishing Perspectives | 2020-04-22 13:51:20 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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LSC Communications Files for Chapter 11 and Raises $100M in Liquid Capital

After weeks of credible speculation and reporting, LSC Communications announced clarity around its reorganization plans, which includes filing for Chapter 11 bankruptcy with the Southern District of New York. The company was left with few option after accumulating at least $893 million in... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-13 15:00:01 UTC ]
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Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

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[ Digiday | 2020-03-31 04:00:00 UTC ]
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Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

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PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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Coronavirus: Sharjah’s World Book Capital Ceremony, Tech Forum, and More

Today, our listing of changes to plans amid the COVID-19 emergency features news from the UAE, Canada, the UK, France, and the United States. The post Coronavirus: Sharjah’s World Book Capital Ceremony, Tech Forum, and More appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 14:12:55 UTC ]
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