With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl. Perhaps you passed through a Barnes & Noble store over the holidays to find LPs of current releases from Adele and Taylor Swift dominating displays in the music section. Or, could it be that you're an audiophile who has more than 1,000 records stored meticulously in your apartment—and can't resist rolling your eyes when yet another magazine piece proclaims that the ancient vinyl record has been resurrected in a digital age and might just resurrect the recording industry along with it. There are also those like President Obama, and so many others, who got a turntable as a gift (a record player was the top selling home-audio product on Amazon this past holiday season) and are just now building up your LP collection, four decades after the medium was overtaken by the compact disc and declared dead—before the MP3 came along and, in turn, virtually did in the CD. "Even the leader of the free world has rediscovered vinyl," notes John Sykes, president of entertainment enterprises at iHeartMedia, who gifted Obama—who gives a keynote address on the first day of South by Southwest in Austin, Texas—all of the Beatles' remastered albums. "He's a music fanatic, and I always bring him music... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-05 00:00:00 UTC ]
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In “Music Is History,” Questlove examines pivotal songs from each of the last 50 years, creating a hybrid of American history, musicology and memoir. Continue reading at The Washington Post

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Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

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After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

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Listen to the musical stylings of Shel Silverstein and Johnny Cash.

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Algoriddim's djay iOS app uses Shazam to recognize and sync with live music

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Irish-language list Futa Fata reaps reward of the resurgence of Gaeilge

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White Rabbit scores 'stellar' collection on pioneering women in music

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AI startup Boomy looks to turn the music industry on its ear

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An all-Black musical was a Broadway smash — and then was mostly forgotten

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Audacity branded 'possible spyware' after controversial privacy policy update

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