With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl. Perhaps you passed through a Barnes & Noble store over the holidays to find LPs of current releases from Adele and Taylor Swift dominating displays in the music section. Or, could it be that you're an audiophile who has more than 1,000 records stored meticulously in your apartment—and can't resist rolling your eyes when yet another magazine piece proclaims that the ancient vinyl record has been resurrected in a digital age and might just resurrect the recording industry along with it. There are also those like President Obama, and so many others, who got a turntable as a gift (a record player was the top selling home-audio product on Amazon this past holiday season) and are just now building up your LP collection, four decades after the medium was overtaken by the compact disc and declared dead—before the MP3 came along and, in turn, virtually did in the CD. "Even the leader of the free world has rediscovered vinyl," notes John Sykes, president of entertainment enterprises at iHeartMedia, who gifted Obama—who gives a keynote address on the first day of South by Southwest in Austin, Texas—all of the Beatles' remastered albums. "He's a music fanatic, and I always bring him music... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-05 00:00:00 UTC ]
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Because there is no morality in capitalism, Fox News is getting its own imprint at HarperCollins.

To mark the 24th anniversary of the Fox News Channel’s debut, HarperCollins and Fox News Media have announced the creation of a new imprint that will publish a stream of books I’m sure you’ll read by Fox News personalities. If the pairing seems unexpected, it’s anything but. Rupert Murdoch, who... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-07 16:16:12 UTC ]
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Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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I was always drawn to Mariah Carey’s music. After reading her memoir, I understand why.

“The Meaning of Mariah Carey” gets to the essence of one of the most successful singers of our time. Continue reading at The Washington Post

[ The Washington Post | 2020-10-02 14:00:00 UTC ]
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Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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Cape wins music icon Neneh Cherry’s 'powerful' memoir in 14-way auction

Jonathan Cape has acquired Swedish musician Neneh Cherry’s memoir, A Thousand Threads, in a 14-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 11:56:22 UTC ]
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Sharjah World Book Capital Leads Beirut Library Restoration Aid

As Beirut struggles to move forward, the Sheikha Bodour Al Qasimi and Sharjah's World Book Capital program step in to help libraries. The post Sharjah World Book Capital Leads Beirut Library Restoration Aid appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-14 18:40:21 UTC ]
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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
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In music, imprisoned Jews found comfort, dignity and sometimes a lifeline

Kellie D. Brown writes that music brought some hope to Nazi concentration camps. Continue reading at The Washington Post

[ The Washington Post | 2020-08-28 12:00:00 UTC ]
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The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
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The Music and the Mirror

In Hope Larson’s graphic novel “All Together Now,” an eighth-grade singer-songwriter struggles to find her voice after the band she started breaks up. Continue reading at The New York Times

[ The New York Times | 2020-08-15 14:56:16 UTC ]
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Selby to spearhead music publishing imprint for Bonnier Books UK

Bonnier Books UK is launching a new music publishing list, with Pete Selby joining as publishing director. Continue reading at The Bookseller

[ The Bookseller | 2020-08-03 13:16:22 UTC ]
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This simple but powerful analog method will rocket your productivity

A German author of more than 70 books and 400 academic articles got so much done because of his pioneering system called Zettelkasten. “When I am stuck for one moment, I leave it and do something else.” – Niklas Luhmann (1927-1998)Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-08-02 05:00:35 UTC ]
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How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Capital Crime launches Book Club subscription service

Capital Crime is launching a monthly subscription service, providing two curated paperbacks alongside exclusive author content and access to community activities. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 02:25:45 UTC ]
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Lana Del Rey will release her poetry collection as an audiobook set to Jack Antonoff music. (Same.)

Lana Del Rey is releasing her forthcoming poetry collection, Violet Bent Backwards Over The Grass, on Tuesday, July 28 in digital form. In case you prefer your celebrity poetry spoken aloud, though, she has also recorded an audio version of the book, which will be released on vinyl, CD,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-24 16:04:22 UTC ]
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Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek

[ AdWeek | 2020-07-22 14:00:38 UTC ]
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S4 Capital Hopes to Raise $126 Million to Further Expand Through Mergers

Martin Sorrell's S4 Capital proposed a new share offering today in hopes of raising $126 million (or 100 million euros) to further its expansion through mergers and acquisitions. The disclosure was made as part of S4 Capital's latest trading update where the company, which houses digital media... Continue reading at AdWeek

[ AdWeek | 2020-07-15 20:58:21 UTC ]
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Deezer launches music pairings for International Booker Prize shortlist

Music streaming service Deezer has partnered with the International Booker Prize to produce a soundtrack for each shortlisted book.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 04:08:44 UTC ]
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Templar raises the roof with Jack Pepper's musical exploration

Bonnier Books UK's Templar will publish Raising the Roof: The Colourful Characters of Classical Music by composer Jack Pepper. Continue reading at The Bookseller

[ The Bookseller | 2020-07-12 20:00:10 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
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