With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl. Perhaps you passed through a Barnes & Noble store over the holidays to find LPs of current releases from Adele and Taylor Swift dominating displays in the music section. Or, could it be that you're an audiophile who has more than 1,000 records stored meticulously in your apartment—and can't resist rolling your eyes when yet another magazine piece proclaims that the ancient vinyl record has been resurrected in a digital age and might just resurrect the recording industry along with it. There are also those like President Obama, and so many others, who got a turntable as a gift (a record player was the top selling home-audio product on Amazon this past holiday season) and are just now building up your LP collection, four decades after the medium was overtaken by the compact disc and declared dead—before the MP3 came along and, in turn, virtually did in the CD. "Even the leader of the free world has rediscovered vinyl," notes John Sykes, president of entertainment enterprises at iHeartMedia, who gifted Obama—who gives a keynote address on the first day of South by Southwest in Austin, Texas—all of the Beatles' remastered albums. "He's a music fanatic, and I always bring him music... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-05 00:00:00 UTC ]
News tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff

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Kevin Barry’s ‘That Old Country Music’ examines the brutal bliss of romantic love

The story collection arrives on the heels of Barry’s superb 2019 novel, “Night Boat to Tangier.” Continue reading at The Washington Post

[ The Washington Post | 2021-01-17 06:54:27 UTC ]
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Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

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Industry heads predict resurgence in 2021 and urge support for bookshops

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To All the Off-Brand Series I’ve Loved Before

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Moomin marvellous: Brand raises £1m for Oxfam with Sort Of Books and Waterstones

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Bob Dylan sells entire publishing catalogue to Universal Music

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Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

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Amazon adds X-Ray features to its music service

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Self-Published Author Moves Brand into Consumer Products

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Chronicle Books acquires three game brands from Wild and Wolf

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Doctor Who's sonic pioneers to turn internet into giant musical instrument

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Alison Rich Takes Reins on PRH's Author Brand Development

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Picador bags Gillett's 'shocking' dance music history

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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

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With Virus Resurgent, PRH Extends Open License for Online Readings Through March, 2021

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Wendy Carlos, the electronic music pioneer who happens to be transgender

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